Alryalat, Haroun; Hawari, Samer Al - In: Journal of Information & Knowledge Management (JIKM) 07 (2008) 03, pp. 145-157
Due to the strong competition that exists among organisations and the rapid change in the business environment, knowledge has turned out to become a key source for organisations to enhance the competitive advantage. Integrating Knowledge Management (KM) and Customer Relationship Management (CRM)...