Search Results - subject:"Customer based brand equity (CBBE)"

A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry

Shrestha, Ramesh; Kadel, Rajan; Mishra, Bhupesh Kumar - In: Decision analytics journal 8 (2023), pp. 1-14

theoretical framework of Keller and Aakar's Customer-Based Brand Equity (CBBE) models. This conceptual framework consists of nine …

Persistent link: https://www.econbiz.de/10014520435

Community based brand equity as brand culture : advancing brand equity conceptualization for a connected world

Purani, Keyoor; Jeesha, Krishnan - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 52-70

Persistent link: https://www.econbiz.de/10013401680

Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy

Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: Service business 15 (2021) 3, pp. 467-491

Persistent link: https://www.econbiz.de/10012620100

Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal

Bose, Sunny; Roy, Sanjit; Sharifah Faridah Syed Alwi; … - In: Journal of business research : JBR 116 (2020), pp. 734-744

Persistent link: https://www.econbiz.de/10012257676

Customer based retail brand equity dimensions on retail brand equity of Pakistani markets

Umair, Muhammad; Ahmad, Mubarak - In: Journal of investment and management : JIM 7 (2018) 3, pp. 102-107

Persistent link: https://www.econbiz.de/10011918347

Building customer-based brand equity of domestic brands : role of brand equity dimensions

Sharma, Rajesh - In: Metamorphosis : a journal of management research 16 (2017) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10011815898

Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective

Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634

Persistent link: https://www.econbiz.de/10011587840

Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana

Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131

Persistent link: https://www.econbiz.de/10010344879

Customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana

Selase Asamoah, Emmanuel - In: Journal of Small Business and Enterprise Development 21 (2014) 1, pp. 117-131

Purpose – This paper has three main objectives. The first objective examines the degree of interrelationship between the level of brand equity and the performance of SMEs, while the second objective examines the extent of the antecedents of brand equity (brand awareness, brand association,...

Persistent link: https://www.econbiz.de/10014904002