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Search: subject:"Customer heterogeneity"
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Customer heterogeneity
13
customer heterogeneity
13
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
6
Theory
6
Brand management
4
Markenführung
4
Brand image
3
Customer satisfaction
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Loyalty program
3
Markenimage
3
Measurement
3
Messung
3
Preisdifferenzierung
3
Preismanagement
3
Price discrimination
3
Pricing strategy
3
Bayes-Statistik
2
Bayesian inference
2
Dienstleistungsqualität
2
Einzelhandel
2
Inventory model
2
Lagerhaltungsmodell
2
Loyalty
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Rabatt
2
Rebate
2
Retail trade
2
Sales promotion
2
Service quality
2
Verkaufsförderung
2
price discrimination
2
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Undetermined
24
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2
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Article
26
Book / Working Paper
1
Other
1
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Article in journal
22
Aufsatz in Zeitschrift
22
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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1
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English
23
Undetermined
5
Author
All
Aoyama, Hideaki
1
Bijmolt, Tammo H. A.
1
Braun, Michael
1
Breugelmans, Els
1
Calderón Garcia, Haydée
1
Cao, H. Henry
1
Castro, Ignacio
1
Cervera-Taulet, Amparo
1
Chen, Jiguang
1
Cheng, T. C. E.
1
Cohen, Maxime C.
1
Crecelius, Andrew T.
1
Damien, Paul
1
DeSarbo, Wayne
1
Ding, Yu
1
Ewing, Michael
1
Finn, Adam
1
Fujiwara, Yoshi
1
Gong, Min
1
Gopalakrishnan, Arun
1
Gupta, Vishal Kumar
1
Hajihashemi, Bita
1
Hanssens, Dominique M.
1
Ho, Thanh-Nghia
1
Hoshino, Takahiro
1
Iyer, Ananth. V.
1
Jacquillat, Alexandre
1
Jain, Dipak C.
1
Jedidi, Kamel
1
Jiang, Xiaoxian
1
Jin, Ruijie
1
Krishnan, Trichy V.
1
Lehmann, Donald R.
1
Li, Jiatao
1
Li, Mingzhu
1
Lin, Xiaogang
1
Lynch, John G.
1
Meyr, Herbert
1
Mizuno, Makoto
1
Montazeri, Samaneh
1
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Published in...
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International journal of production economics
3
Journal of retailing and consumer services
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
Computational economics
1
European journal of operational research : EJOR
1
European management journal
1
International journal of electronic commerce : IJEC
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Management Science
1
Manufacturing & Service Operations Management
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
RIETI discussion paper series
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
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ECONIS (ZBW)
23
RePEc
4
BASE
1
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28
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1
Price discrimination and inventory allocation in Bertrand competition
Cohen, Maxime C.
;
Jacquillat, Alexandre
;
Song, Haotian
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
1
,
pp. 148-167
Persistent link: https://www.econbiz.de/10014299575
Saved in:
2
Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto
;
Aoyama, Hideaki
;
Fujiwara, Yoshi
-
2020
Persistent link: https://www.econbiz.de/10014372852
Saved in:
3
Are heterogeneous customers always good for iterative innovation?
Jiang, Xiaoxian
;
Jin, Ruijie
;
Gong, Min
;
Li, Mingzhu
- In:
Journal of business research : JBR
138
(
2022
),
pp. 324-334
Persistent link: https://www.econbiz.de/10013197834
Saved in:
4
Joint modeling of effects of customer tier program on customer purchase duration and purchase amount
Nishio, Kazuki
;
Hoshino, Takahiro
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209685
Saved in:
5
The perils of personalized pricing with network effects
Hajihashemi, Bita
;
Sayedi, Amin
;
Shulman, Jeffrey D.
- In:
Marketing science
41
(
2022
)
3
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013363772
Saved in:
6
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
7
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
8
Pricing and wage strategies for an on-demand service platform with heterogeneous congestion-sensitive customers
Zhong, Yuanguang
;
Pan, Qi
;
Xie, Wei
;
Cheng, T. C. E.
; …
- In:
International journal of production economics
230
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012388549
Saved in:
9
Value of down-conversion policy in a vertical differentiated co-production system
Zhou, Pin
;
Xu, He
;
Chen, Jiguang
- In:
International journal of production economics
228
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012303928
Saved in:
10
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
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