. This study aims to analyze the impact of CSR on the interactions between social media influencers, customer value co … customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …

This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of … to understand how customer value can be achieved, especially from a developing country's context, where there is a …

key factors and 11 key indicators in big-bike marketing were identified. Results reveal customer value (satisfaction …

This study aims to examine some antecedents of customer value co-creation in the Islamic bank industry. It also … addresses the role of religiosity, perceived value and behavioral factors on customer value co-creation. This quantitative study …-SEM) with AMOS 24 as the software package. The result indicates that several factors affect customer value co …

on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data … customer value. The indirect effects indicate that CEB mediates the relationship between customer empowerment and value. This … dimensions such as customers' social media influence, form/modality, the scope and channel of engagement. To create customer …

customer value dimensions in communication with society about the value of waste management through a website. Theoretical … analysis showed that purposeful communication of customer value can be implemented by utilising different customer value … integrating various customer value dimensions and content marketing theory to identify new opportunities and ways to involve …