NISTORESCU, Tudor; BARBU, Catalin Mihail; DUMITRIU, … - In: Management and Marketing Journal XI (2013) 2, pp. 332-339
In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the residents of Craiova and asked them about their intentions concerning satisfaction, repurchase and recommendation regarding their cars. We used as auto market as the base of our study, since the...