Rahmawati, Rahmawati; Hudayah, Syarifah; Paminto, Ardi - In: Cogent Business & Management 10 (2023) 3, pp. 1-27
effects of product delivery innovation (PDI), cashless payments (CP), and social media engagement (SME) on marketing … empirical output proves that product delivery innovation and cashless payments have no impact on marketing performance. Uniquely …, social media engagement actually has an impact on marketing performance. Besides that, product delivery innovation and …