Search Results - subject:"Destination brand experience"

Brand destination loyalty : the antecedents of destination brand experience

Rini, Endang Sulistya; Rombe, Elimawaty; Tarigan, Miska … - In: Cogent business & management 11 (2024) 1, pp. 1-15

international tourists. Tourism marketing is carried out by applying the destination brand experience, which confirms the … authenticity of the destination brand, and destination brand experience which is ultimately expected to increase destination brand … descriptive statistical analysis and inferential statistical analysis. The results show that the Destination Brand Experience has …

Persistent link: https://www.econbiz.de/10014529083

Understanding destination brand experience through data mining and machine learning

Calderón-Fajardo, Víctor; Anaya-Sánchez, Rafael; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015076742

Destination brand experience, brand positioning, and intention to visit : a multi-destination comparison study

Lin, Shuang; Xu, Shuangyu; Liu, Yue; Zhang, Liyin - In: Journal of vacation marketing 30 (2024) 3, pp. 599-614

Persistent link: https://www.econbiz.de/10014632008

Does destination brand experience help build trust? : Disentangling the effects on trust and trustworthiness

Torres-Moraga, Eduardo; Barra, Cristobal - In: Journal of destination marketing & management 27 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014285218

Impact of destination brand experience on destination advocacy: trust and loyalty as moderators

Srivastava, Shalini; Madan, Poornima; Dey, Banasree; … - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 4, pp. 576-590

Purpose The purpose of this paper is to assess impact of destination brand experience (DBE) on destination advocacy (DA …

Persistent link: https://www.econbiz.de/10014691284

Evaluating the influence of destination brand experience on tourist behavioral intention

Ramjit Singh; Mehraj, Nasiba - In: Enlightening tourism : ET ; a pathmaking journal 9 (2019) 2, pp. 199-227

Persistent link: https://www.econbiz.de/10012214954

Online destination brand experience and authenticity : does individualism-collectivism orientation matter?

Khan, Imran; Fatma, Mobin - In: Journal of destination marketing & management 20 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012588616

Influence of destination brand experience (DBE) on willingness to recommend (WR) a tourist destination : a study among tourists in Sri Lanka

Sivasubramaniam, Thivyaashani; Chaminda, J. W. Dushan - In: South Asian journal of management : SAJM 28 (2021) 1, pp. 78-93

Persistent link: https://www.econbiz.de/10012604070

Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions

Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 332-346

Persistent link: https://www.econbiz.de/10012289335

Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms

Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 77 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012152097