insights to digital content creation, and we are able to rationalize features seen in monetization schemes in this industry …

impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square … digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content … indicate that digital content marketing affects purchase intentions indirectly, primarily through customer engagement, brand …

visitor experience and enhance the destination image. The purpose of this paper is to investigate the role of digital content … quality of digital content had a statistically significant influence on perceived image, while enter-tainment and quality of … digital content were significant predictors of overall satisfac-tion of wine tourists. Furthermore, a positive influence of …