Ali, Zulqurnain; Ejaz, Saira; Aleem, Asma; Saeed, … - In: International Journal of Academic Research in Business … 5 (2015) 3, pp. 365-379
scales used to measure the response from respondents. Multiple Regression analysis has been applied to check the impact of e-marketing … represents a model is good fit and predictors which showed positive and significant impact with consumer perception, were e-marketing … derived through e-marketing and its dimensions. …