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Search: subject:"Electronic Word of Mouth Communication"
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Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
9
Virales Marketing
9
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
electronic word of mouth communication
3
Beziehungsmarketing
2
Brand image
2
EWOM
2
Markenimage
2
Relationship marketing
2
Social network
2
Soziales Netzwerk
2
electronic word-of-mouth communication
2
Adventure experience
1
Advertising
1
Advertising effects
1
Brand
1
Brand management
1
Consumer experience
1
Consumer satisfaction
1
Customer satisfaction
1
Electronic Word of Mouth Communication
1
Electronic word-of-mouth communication
1
Extended technology acceptance model
1
Facebook advertising
1
Foodservice
1
Gastronomie
1
Gesundheitsvorsorge
1
Holiday behaviour
1
India
1
Indien
1
Innovation adoption
1
Innovationsakzeptanz
1
Kundenzufriedenheit
1
Malaysia
1
Markenartikel
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Akram, Umair
1
Barbosa, Belem
1
Bilal, Muhammad
1
Bisht, Swati
1
Chinelato, Flavia Braga
1
Ferreira, Fátima
1
Hasan, Md. Kamrul
1
Joseph, Dennis
1
Jun-Hwa, Cheah
1
Kaushal, Deepak
1
Lim Yan Hua
1
Mishra, Amar Kumar
1
Neela, Nayeema Maswood
1
Oliveira, Alessandro Silva de
1
Raju, G. Amar
1
Raza, Muhammad Ahsan Ali
1
Rehman, Asad
1
Sahrma, Smita
1
Sohaib, Muhammad
1
Souki, Gustavo Quiroga
1
Tanveer, Yasir
1
Teoh, Ai Ping
1
Thurasamy Ramayah
1
Topuz, Yusuf Volkan
1
Zeng, Jianqiu
1
Çelik, Süleyman
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International journal of electronic marketing and retailing : IJEMR
3
Asia Pacific journal of marketing and logistics
1
Information systems management
1
International journal of business information systems : IJBIS
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
9
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9
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1
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
2
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
3
Adventure tourists' electronic word-of-mouth (e-WOM) intention : the effect of water-based adventure experience, grandiose narcissism, and self-presentation
Hasan, Md. Kamrul
;
Neela, Nayeema Maswood
- In:
Tourism and hospitality research : THR
22
(
2022
)
3
,
pp. 284-298
Persistent link: https://www.econbiz.de/10013257541
Saved in:
4
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
5
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
6
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
7
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
8
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
9
Social media as a tool to help select tourism destinations : the case of Malaysia
Lim Yan Hua
;
Thurasamy Ramayah
;
Teoh, Ai Ping
;
Jun-Hwa, …
- In:
Information systems management
34
(
2017
)
3
,
pp. 265-279
Persistent link: https://www.econbiz.de/10011804303
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