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Search: subject:"Electronic Word-of-Mouth"
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Subject
All
Virales Marketing
372
Viral marketing
371
Consumer behaviour
280
Konsumentenverhalten
280
Social Web
228
Social web
228
Internet marketing
175
Online-Marketing
174
Online retailing
102
Online-Handel
102
electronic word-of-mouth
78
electronic word of mouth
76
E-commerce
73
Electronic Commerce
73
Electronic word-of-mouth
65
Electronic word of mouth
56
Brand image
49
Markenimage
48
Beziehungsmarketing
43
Relationship marketing
43
eWOM
42
social media
39
Internet
37
Data Mining
36
Data mining
36
Customer satisfaction
34
Kundenzufriedenheit
34
Personalisierung
33
Personalization
33
Confidence
29
Vertrauen
29
Brand management
26
Markenführung
26
purchase intention
25
e-WOM
22
Hotel industry
21
Hotellerie
21
Social media
21
Tourism
18
Tourismus
18
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Online availability
All
Undetermined
276
Free
57
Type of publication
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Article
412
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
371
Aufsatz in Zeitschrift
371
Article
12
Aufsatz im Buch
9
Book section
9
Conference paper
4
Graue Literatur
4
Konferenzbeitrag
4
Non-commercial literature
4
Working Paper
3
Arbeitspapier
1
Aufsatzsammlung
1
Conference Paper
1
Hochschulschrift
1
Preprint
1
Thesis
1
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Language
All
English
397
Undetermined
16
German
8
Spanish
2
French
1
Author
All
Filieri, Raffaele
8
Datta, Biplab
5
Akram, Umair
4
Bilal, Muhammad
4
Martínez-Torres, María del Rocío
4
Mukherjee, Srabanti
4
Roy, Gobinda
4
Toral, S. L.
4
Amron, Amron
3
Augusto, Mário Gomes
3
Bao, Tong
3
Basu, Rituparna
3
Belanche Gracia, Daniel
3
Benkenstein, Martin
3
Casaló Ariño, Luis V.
3
Chu, Shu-Chuan
3
Drevs, Florian
3
Erkan, Ismail
3
Guinalíu Blasco, Miguel
3
Jayawardhena, Chanaka
3
Lis, Bettina
3
Liu, Hongfei
3
Mandelartz, Pascal
3
Ranaweera, Chatura
3
Reimer, Thomas
3
Sohaib, Muhammad
3
Steffen, Jan
3
Torres, Pedro M.
3
Zinko, Robert
3
Abdi, Mehrzad
2
Ainasoja, Mari
2
Al-Dmour, Hani
2
Alguezaui, Salma
2
Berezan, Orie
2
Bhattacharya, Arijit
2
Biswas, Abhijit
2
Bu, Yi
2
Carrasco-Santos, María Jesús
2
Chen, Kuanchin
2
Cheng, Yi-Hsiu
2
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Institution
All
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
Hamburg Center for Health Economics (HCHE), Universität Hamburg
1
ToKnowPress
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
22
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing communications
9
Tourism management : research, policies, practice
9
Journal of management information systems : JMIS
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic commerce : IJEC
6
International journal of hospitality management
6
Journal of internet commerce
6
Electronic commerce research
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
4
International journal of business information systems : IJBIS
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Cogent Business & Management
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
3
International journal of retail and distribution management
3
Journal of Business Research
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing
3
Marketing letters : a journal of research in marketing
3
Pakistan Journal of Commerce and Social Sciences (PJCSS)
3
Pakistan journal of commerce and social sciences
3
Asia-Pacific journal of business administration
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
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Source
All
ECONIS (ZBW)
384
EconStor
16
RePEc
15
Other ZBW resources
6
BASE
3
Showing
91
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100
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424
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91
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
Saved in:
92
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of
electronic
word
of
mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
93
Product reviews : a benefit, a burden, or a trifle? : how seller reputation affects the role of product reviews
Wang, Hongpeng
;
Du, Rong
;
Shen, Wenqi
;
Qiu, Liangfei
; …
- In:
MIS quarterly
46
(
2022
)
2
,
pp. 1243-1272
Persistent link: https://www.econbiz.de/10013286611
Saved in:
94
How does
electronic
word
of
mouth
impact green hotel booking intention?
Kumari, Pooja
;
Sangeetha R.
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 146-165
Persistent link: https://www.econbiz.de/10013178030
Saved in:
95
The impacts of
electronic
word
of
mouth
on the intention of patients to join "in vitro fertilization" program
Rizal, Muhammad
;
Ruswanti, Endang
;
Januarko, Moehammad …
-
2022
Persistent link: https://www.econbiz.de/10013197650
Saved in:
96
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
97
Developing a model to analyse customers' purchasing intention with emphasise on the role of eWOM dimensions in social networks
Kalejahi, Homa Kavoosi
;
Noubar, Hossein Bodaghi Khajeh
; …
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10013198067
Saved in:
98
What are the obstacles in the way to "avoid landmines"? : influence of
electronic
word-of-mouth
dispersion on order decision from the self-construal perspective
Song, Mengmeng
;
Law, Chun Hung Roberts
;
Duan, Yucong
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227677
Saved in:
99
The influence of eWOM communications on intended online purchases : a literature review using TCCM framework and future research agenda
Bhaiswar, Rishikesh
;
Chawla, Deepak
;
Meenakshi, N.
- In:
International journal of Indian culture and business …
26
(
2022
)
3
,
pp. 328-361
Persistent link: https://www.econbiz.de/10014314161
Saved in:
100
Electronic
word
of
mouth
(eWOM) research : a comparative bibliometric analysis and future research insight
Mukhopadhyay, Sandip
;
Pandey, Ritesh
;
Rishi, Bikramjit
- In:
Journal of hospitality and tourism insights
6
(
2022
)
2
,
pp. 404-424
Persistent link: https://www.econbiz.de/10014301525
Saved in:
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