Search Results - subject:"Empirical generalization"

Category-level drivers of the market share-rank power law relationship

Bae, Young Han; Gruca, Thomas S.; Lim, Hyunwoo; … - In: European journal of marketing 58 (2024) 6, pp. 1653-1675

Persistent link: https://www.econbiz.de/10015076739

When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer

Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184

Persistent link: https://www.econbiz.de/10014317782

Customer satisfaction and firm performance : insights from over a quarter century of empirical research

Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 543-564

Persistent link: https://www.econbiz.de/10012290971

International rankings of government performance and source credibility for citizens : experiments about e-government rankings in the UK and the Netherlands

James, Oliver; Petersen, Carolyn - In: Public management review 20 (2018) 4, pp. 469-484

Persistent link: https://www.econbiz.de/10011859727

Fundamental patterns of in-store shopper behavior

Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194

Persistent link: https://www.econbiz.de/10011729837

The Pareto rule for frequently purchased packaged goods : an empirical generalization

Kim, Baek Jung; Singh, Vishal; Winer, Russell S. - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 491-507

Persistent link: https://www.econbiz.de/10011780829

Building on the past : advancing theory in services through meta-analysis

Orsingher, Chiara; Hogreve, Jens; Ordanini, Andrea - In: Journal of service management 27 (2016) 1, pp. 37-42

Persistent link: https://www.econbiz.de/10011482112

A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets

Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908

Persistent link: https://www.econbiz.de/10011597549

Building on the past: advancing theory in services through meta-analysis

Orsingher, Chiara; Hogreve, Jens; Ordanini, Andrea - In: Journal of Service Management 27 (2016) 1, pp. 37-42

Purpose – The purpose of this paper is to offer a reflection on the role that meta-analysis can play in theory building for service phenomena. Design/methodology/approach – The paper illustrates the benefits of conducting meta-analysis, presents its basic steps, and then uses an example to...

Persistent link: https://www.econbiz.de/10014894598

Aggregate impact of different brand development strategies

Hariharan, Vijay Ganesh; Bezawada, Ram; Talukdar, Debabrata - In: Management science : journal of the Institute for … 61 (2015) 5, pp. 1164-1182

Persistent link: https://www.econbiz.de/10011284856