Search Results - subject:"Engagement platforms"

Effectiveness of engagement initiatives across engagement platforms : a meta-analysis

Blut, Markus; Kulikovskaja, Viktorija; Hubert, Marco; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 941-965

Persistent link: https://www.econbiz.de/10014336009

Customer engagement behaviors on physical and virtual engagement platforms

Winell, Erik; Nilsson, Jonas; Lundberg, Erik - In: The journal of services marketing 37 (2023) 10, pp. 35-50

Persistent link: https://www.econbiz.de/10014473569

Employee experience : the missing link for engaging employees : insights from an MNE's AI-based HR ecosystem

Malik, Ashish; Budhwar, Pawan S.; Mohan, Hrishi; … - In: Human resource management 62 (2023) 1, pp. 97-115

Persistent link: https://www.econbiz.de/10014304539

Exploring engagement, well-being, and welfare on engagement platforms : insight into the personal service sector from the DACH region

Michalke, Simon; Lohrenz, Lisa; Lattemann, Christoph; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2429-2444

Persistent link: https://www.econbiz.de/10013556734

The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research

Stegmann, Pascal; Nagel, Siegfried; Ströbel, Tim - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1221-1248

Persistent link: https://www.econbiz.de/10014320248

Hype or opportunity? : tokenization as engagement platform in sport marketing

Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 722-736

Persistent link: https://www.econbiz.de/10014381123

Toward a sport ecosystem logic

Buser, Markus; Woratschek, Herbert; Dickson, Geoff; … - In: Journal of sport management : the official journal of … 36 (2022) 6, pp. 534-547

Persistent link: https://www.econbiz.de/10014246130

Enhancing value creation in social purpose organizations : business models that leverage networks

Kullak, Franziska S.; Baker, Jonathan J.; Woratschek, … - In: Journal of business research : JBR 125 (2021), pp. 630-642

Persistent link: https://www.econbiz.de/10012494149

Customer engagement with a service provider and context : an empirical examination

Sim, Max; Plewa, Carolin - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 854-876

Persistent link: https://www.econbiz.de/10011730643

Customer engagement with a service provider and context: an empirical examination

Sim, Max; Plewa, Carolin - In: Journal of Service Theory and Practice 27 (2017) 4, pp. 854-876

, with a particular focus on distinct engagement platforms. The paper aims to discuss these issues. Design … stimulated through the use of engagement platforms that enable customer-to-service provider interactions. The results show … limited effects of customer-to-customer engagement platforms on engagement with the context though. The results are consistent …

Persistent link: https://www.econbiz.de/10014907418