Search Results - subject:"Facebook brand page"

Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics

Antoniadis, Ioannis; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 352-367

Persistent link: https://www.econbiz.de/10012670664

How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation

Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: BRQ Business Research Quarterly 20 (2017) 4, pp. 258-274

a firm-managed Facebook brand page (FBP) in which the brand posts created by the firm influence the behavioural …

Persistent link: https://www.econbiz.de/10012118438

Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects

Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152

Persistent link: https://www.econbiz.de/10012395429

Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand

Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020

Persistent link: https://www.econbiz.de/10012127718

Framing social media communication : investigating the effects of brand post appeals on user interaction

Wagner, Timm; Baccarella, Christian V.; Voigt, Kai-Ingo - In: European management journal 35 (2017) 5, pp. 606-616

Persistent link: https://www.econbiz.de/10011775130

How brand post content contributes to user's Facebook brand-page engagement : the experiential route of active participation

Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: Business research quarterly : BRQ 20 (2017) 4, pp. 258-274

Persistent link: https://www.econbiz.de/10011751012

Social presence and customer brand engagement on Facebook brand pages

Pongpaew, Wimmala; Speece, Mark; Tiangoongnern, Leela - In: The journal of product & brand management 26 (2017) 3, pp. 262-281

Persistent link: https://www.econbiz.de/10011744444

Social presence and customer brand engagement on Facebook brand pages

Pongpaew, Wimmala; Speece, Mark; Tiangsoongnern, Leela - In: Journal of Product & Brand Management 26 (2017) 3, pp. 262-281

Purpose Business use of social media is increasing rapidly as marketers aim to increase customer brand engagement (CBE) in brand communities to enhance the brand experience. However, use of social media for marketing communications is not well understood. This study aims to examine manager and...

Persistent link: https://www.econbiz.de/10014897181

An exploration of online brand community (OBC) engagement and customer's intention to purchase

Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Journal of Indian business research 8 (2016) 4, pp. 295-314

Persistent link: https://www.econbiz.de/10011718997

The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes

Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254

Persistent link: https://www.econbiz.de/10011688467