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Search: subject:"Foreign brands"
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Brand management
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
12
Brand
8
Markenartikel
8
foreign brands
8
Brand image
6
Markenimage
6
Foreign brands
5
Designation of origin
4
Herkunftsbezeichnung
4
China
3
Emerging economies
3
Rules of origin
3
Schwellenländer
3
Ursprungsregeln
3
Indonesia
2
Indonesien
2
Local brands
2
National culture
2
Nationalkultur
2
Product quality
2
Produktqualität
2
consumer ethnocentrism
2
domestic brands
2
emerging market
2
Anger
1
Attitude Towards Foreign Brands
1
Auslandsinvestition
1
BORA (brand origin recognition accuracy)
1
Beziehungsmarketing
1
Brand origin
1
Brand origin recognition accuracy
1
Cognition
1
Community work
1
Confidence
1
Consumer attitudes
1
Consumer experience
1
Country of origin
1
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Undetermined
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Article
15
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13
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13
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English
13
Undetermined
2
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Tjiptono, Fandy
2
Zdravković, Stefan
2
Ambady, K. G.
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Chan, Elisa K.
1
Checchinato, Francesca
1
Chen, Jiawen
1
Dewi Retno Rosari, Theresia Sri
1
Dong, Xuebing
1
Gao, Hongzhi
1
Gao, Zhihong
1
Gašević, Dragana
1
Ghose, Sanjoy
1
He, Siying
1
Heiman, Amir
1
Heinberg, Martin
1
Hu, Lala
1
Hu, Yanghong
1
Keller, L. R.
1
Knight, John G.
1
Liao, Junyun
1
Lowengart, Oded
1
Mather, Damien
1
Naveli Singh
1
Ozkaya, H. Erkan
1
Perić, Nenad
1
Su, Meng
1
Sun, Luping
1
Taube, Markus
1
Thomas, Tijo
1
Tranavičiūtė, Brigita
1
Vescovi, Tiziano
1
Vranešević, Tihomir
1
Zhang, Hongxia
1
Zheng, Xiaona
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Asia Pacific journal of marketing and logistics
2
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business history
1
Economic analysis : EA
1
Economic research
1
Journal of Business Research
1
Journal of global marketing
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
The International Journal of Economic Behavior - IJEB
1
The journal of brand management : an international journal
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
13
RePEc
2
Showing
1
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15
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date (oldest first)
1
Effects of consumer ethnocentrism, cosmopolitanism and cultural intelligence on the acceptance of
foreign
brands
Zdravković, Stefan
;
Gašević, Dragana
- In:
Economic analysis : EA
55
(
2022
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013365885
Saved in:
2
Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of
foreign
brands
Zdravković, Stefan
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10013548856
Saved in:
3
Understanding local consumers' reactions to perceived unfair product recalls of
foreign
brands
: a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
4
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
5
Effect of ethnocentrism and attitude towards
foreign
brands
in purchase decision
Thomas, Tijo
;
Naveli Singh
;
Ambady, K. G.
- In:
Vision : the journal of business perspective
24
(
2020
)
3
,
pp. 320-329
Persistent link: https://www.econbiz.de/10012287428
Saved in:
6
Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and
foreign
brands
Vranešević, Tihomir
;
Perić, Nenad
- In:
Economic research
33
(
2020
)
1,1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10013173479
Saved in:
7
The moderating role of local vs. foreign shopping context in consumer experience
Chan, Elisa K.
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011963156
Saved in:
8
The communication of foreign products in China through the store: an empirical analysis
Checchinato, Francesca
;
Hu, Lala
;
Vescovi, Tiziano
- In:
The International Journal of Economic Behavior - IJEB
3
(
2013
)
1
,
pp. 41-57
In China
foreign
brands
are faced with brand origin confusion, which creates benefits for local brands. Therefore …
Persistent link: https://www.econbiz.de/10010760508
Saved in:
9
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
10
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
1
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