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Search: subject:"Global Branding"
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Global branding
17
Brand management
15
International marketing
15
Internationales Marketing
15
Markenführung
15
Brand image
11
Markenimage
11
Brand
10
Consumer behaviour
10
Konsumentenverhalten
9
Markenartikel
8
global branding
5
Global Branding
4
Brand equity
3
Brand name
3
Cultural identity
3
Globalisierung
3
Globalization
3
Kulturelle Identität
3
Marketing
3
Androgyny
2
Brand Management
2
Brand equity (Consumer)
2
Brand gender
2
Brand meaning
2
Brand origin recognition accuracy
2
Brand personality
2
Country of origin
2
Culture
2
Emerging economies
2
Laws of Branding
2
Logo design
2
Marketing Management DOI:http://dx.doi.org/10.4468/2001.1.04ries.ries
2
SEM (Structural equation modelling)
2
Schwellenländer
2
A Cultural Approach to International Branding
1
Agribusiness
1
Agricultural and Food Policy
1
Alliances
1
Arab-origin brands
1
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17
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6
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Article
23
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3
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Article in journal
14
Aufsatz in Zeitschrift
14
research-article
4
Thesis
1
review
1
viewpoint
1
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English
23
Undetermined
3
Author
All
Athaide, Gerard A.
2
Frank, Phillip
2
Hildebrand, Christian
2
Lieven, Theo
2
Magnusson, Peter
2
Ries, Al
2
Ries, Laura
2
Torelli, Carlos J.
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Abu Gharara, Sahar Raafat
1
Andras, Trina Larsen
1
Borah, Sourav Bikash
1
Carvalho, Sergio W.
1
Deb, Madhurima
1
Everdingen, Yvonne Maria van
1
Farrag, Dalia Abdel Rahman
1
Giraud, Georges
1
Girboveanu, Sorina
1
Gumparthi, Vivek Pani
1
Janet, Borgerson
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Jonathan, Schroeder
1
Keh, Hean Tat
1
Kim, Do Yuon
1
Kim, Saejoon
1
Kirca, Ahmet H.
1
Klink, Richard R
1
Klink, Richard R.
1
Kumar, V.
1
Lans, Ralf van der
1
Laroche, Michel
1
Maehle, Natalia
1
Matulich, Erika
1
Melnyk, Valentyna
1
Motoki, Kosuke
1
Nath, Pravin
1
Ozsomer, Aysegul
1
Pathak, Abhishek
1
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International European Forum on System Dynamics and Innovation in Food Networks
1
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Journal of Product & Brand Management
3
International Marketing Review
2
International marketing review
2
Journal of business research : JBR
2
Symphonya. Emerging Issues in Management
2
The journal of product & brand management
2
2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Islamic marketing
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Management and Marketing Journal
1
Review of international business and strategy
1
South Asian journal of management : SAJM
1
Strategic Direction
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ECONIS (ZBW)
15
Other ZBW resources
6
RePEc
4
BASE
1
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1
The patterns of the past and future agenda in international branding : a literature review
Ramos, Manoella Antonieta
- In:
Review of international business and strategy
34
(
2024
)
2
,
pp. 311-339
Persistent link: https://www.econbiz.de/10014526385
Saved in:
2
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
3
Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands
Torelli, Carlos J.
;
Rodas, Maria A.
-
2024
globalized economy. His research specialties include
global
branding
, the social psychology of power, cross-cultural consumer …
Persistent link: https://www.econbiz.de/10014463083
Saved in:
4
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
5
Can Arab-origin brands go global? : an exploratory study
Farrag, Dalia Abdel Rahman
;
Abu Gharara, Sahar Raafat
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2045-2069
Persistent link: https://www.econbiz.de/10014314972
Saved in:
6
Articulatory
global
branding
: generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
7
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
8
The effects of retail banner standardization on the performance of global retailers
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
;
Andras, …
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
Saved in:
9
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
10
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
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