Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-15
Zimbabwe. The paper proposed that green satisfaction stimulates development of green trust, green brand image and green brand … equity. It also hypothesized that green brand image influences green trust. Green brand image and green trust were modelled … Modelling (SEM) revealed that green satisfaction positively affected green brand image, green trust and green brand equity …