Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926
generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy …, the paper and the research conducted were focused on creating a matrix model for choosing the optimal green marketing … matrix. There are also analyzed the implications that may be generated within a company by the adoption of a green marketing …
