Blazheska, Daliborka; Ristovska, Natasha; Klimoska, … - In: UTMS journal of economics / University of Tourism and … 12 (2021) 1, pp. 40-50
The application of integrated marketing communications has become an imperative nowadays. Companies try to impose … themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the … promotional mix it will use before delivering adequate messages to its customers. In fact, integrated marketing communications are …