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Search: subject:"Implicit Association Test (IAT)"
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Implicit Association Test (IAT)
5
Brand
4
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenimage
4
Brand management
3
Implicit association test (IAT)
3
Markenführung
3
implicit attitudes
3
Association
2
Brand extension
2
Implicit measurement
2
Luxury fashion branding
2
Measurement
2
Messung
2
Verein
2
implicit association test (IAT)
2
Absatz
1
Advertising effects
1
Athletes
1
Auslandsverlagerung
1
Brand preference
1
Cognition
1
Color associations
1
Communication
1
Congruency
1
Emotion
1
Ethnic differences
1
Explicit attitudes
1
Explicit measures
1
Fashion
1
Gesellschaft
1
Handelsmarke
1
Implicit attitudes
1
India
1
Indien
1
Kognition
1
Kommunikation
1
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Undetermined
7
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Article
10
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8
Aufsatz in Zeitschrift
8
research-article
1
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English
9
Undetermined
1
Author
All
Behrens, Stefan
2
Carduck, Juliane
2
Hennigs, Nadine
2
Klarmann, Christiane
2
Carlson, Brad D.
1
Chang, Yonghwan
1
Friend, Scott B.
1
Fuduric, Morana
1
Ge, Ying
1
Gong, Yangcan
1
He, Jibo
1
Hoeger, Rainer
1
Horvat, Sandra
1
Hu, Yuanyan
1
Johnson, Jeff S.
1
Kareklas, Ioannis
1
Kim, Dae-young
1
King, Skyler
1
Ko, Yong Jae
1
Lee, Kwang-ho
1
Marquardt, Nicki
1
Muehling, Darrel D.
1
Pang, Huishan
1
Spilker, Brian Clark
1
Stewart, Bryan W.
1
Teah, Min
1
Varga, Akos
1
Wiedmann, Klaus-Peter
1
Wiedmann, Klaus‐Peter
1
Wood, David A.
1
Škare, Vatroslav
1
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Journal of business research : JBR
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Inventi impact: retailing & consumer services
1
Journal of Business Ethics
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of fashion marketing and management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of personal selling & sales management : JPSSM
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
8
RePEc
1
Other ZBW resources
1
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date (oldest first)
1
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
2
Implicit attitudes and U.S. tax professionals' reliance on offshore tax professionals' recommendations
Spilker, Brian Clark
;
Stewart, Bryan W.
;
Wood, David A.
- In:
Accounting horizons : a quarterly publication of the …
35
(
2021
)
1
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012516940
Saved in:
3
The implicit association test on place-of-origin stereotyping for mobile phone brands based on user preferences data processing
Ge, Ying
;
He, Jibo
;
Pang, Huishan
;
Hu, Yuanyan
;
Gong, …
- In:
Inventi impact: retailing & consumer services
(
2020
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10012320209
Saved in:
4
The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis
;
Muehling, Darrel D.
;
King, Skyler
- In:
Journal of business research : JBR
98
(
2019
),
pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
Saved in:
5
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
6
Implicit measures in sales research
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10010503889
Saved in:
7
A comparison of implicit and explicit attitude measures : an application of the
Implicit
Association
Test
(
IAT
) to fast food restaurant brands
Lee, Kwang-ho
;
Kim, Dae-young
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10009764442
Saved in:
8
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
9
Brand extensions
Hennigs, Nadine
;
Wiedmann, Klaus‐Peter
;
Behrens, Stefan
; …
- In:
Journal of Fashion Marketing and Management: An …
17
(
2013
)
4
,
pp. 390-402
brand extensions strategies in the luxury market based on an
implicit
association
test
(
IAT
). Design …
Persistent link: https://www.econbiz.de/10014868456
Saved in:
10
The Effect of Implicit Moral Attitudes on Managerial Decision-Making: An Implicit Social Cognition Approach
Marquardt, Nicki
;
Hoeger, Rainer
- In:
Journal of Business Ethics
85
(
2009
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10005810622
Saved in:
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