Brand extensions
Year of publication: |
2013
|
---|---|
Authors: | Hennigs, Nadine ; Wiedmann, Klaus‐Peter ; Behrens, Stefan ; Klarmann, Christiane ; Carduck, Juliane |
Other Persons: | Teah, Min (ed.) |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 17.2013, 4, p. 390-402
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand extension | Implicit association test (IAT) | Implicit measurement | Luxury fashion branding |
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