Search Results - subject:"Intention to buy"

Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers

Bairrada, Cristela Maia; Coelho, Arnaldo; Moreira, … - In: Journal of international consumer marketing 36 (2024) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10014515024

Will in-flight virtual reality increase the enjoyment of flight for anxious passengers?

Gafur, Hibar Syahrul; Sari, Hasrini; Yudhistira, Titah - In: Cogent Business & Management 10 (2023) 2, pp. 1-20

-flight VR. In addition, the intention to buy airline tickets is also measured as the dependent variable to explore the influence … to pay does not influence perceived enjoyment. Attitude toward using in-flight VR influences both groups' intention to … buy airline tickets. The originality of the research:Instead of using VR as a therapy tool, this study explores the …

Persistent link: https://www.econbiz.de/10014527854

Will in-flight virtual reality increase the enjoyment of flight for anxious passengers?

Gafur, Hibar Syahrul; Sari, Hasrini; Yudhistira, Titah - In: Cogent business & management 10 (2023) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10014505001

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies 10 (2022) 2, pp. 1-21

Examining and analyzing the determinants facilitating consumers' intention to buy via mobile commerce platforms have … various aspects of the advertisements on mobile commerce platforms and analyzes the importance of intention to buy. The goal … proven that subjective norms are positively associated with the intention to buy via mobile commerce. This, combined with …

Persistent link: https://www.econbiz.de/10013199994

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10013164472

Investigating online shopping intention and customer participation with risk understanding and evidence available on the site : a study of digikala store

Noei, Atousa; Akbari, Mohammad - In: Journal of contemporary marketing science 7 (2024) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014528458

Investigating the relationship between brand logo, customer satisfaction, attitude and repurchase intention of online services

Akbari, Mohammad; Nazarzad, Shadi; Namaghi, Mohamad Ghasemi - In: Journal of contemporary marketing science 7 (2024) 2, pp. 200-216

Persistent link: https://www.econbiz.de/10015052480

Analysing antecedent and consequences of trust in m-commerce for sustainability in tourism industry in Uttarakhand

Anuj; Chauhan, Jitendra Singh; Agarwal, Pankaj; Kumar, … - In: International journal of electronic business : IJEB 19 (2024) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10015064052

After-sales services, brand equity and purchasing intention to buy second-hand product

Habib, Muhammad Danish; Sarwar, Muhammad Arslan - In: Rajagiri management journal 15 (2021) 2, pp. 129-144

Purpose: This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility and brand loyalty as drivers of brand...

Persistent link: https://www.econbiz.de/10012658921

Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes

Elmadag, A. Banu; Yaoyuneyong, Gallayanee; Burgess, Brigitte - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 449-469

Persistent link: https://www.econbiz.de/10014331511