Search Results - subject:"Intergenerational Influence"

Intergenerational influence on sustainable consumer attitudes and behaviors : roles of family communication and peer influence in environmental consumer socialization

Essiz, Oguzhan; Mandrik, Carter - In: Psychology & marketing 39 (2022) 1, pp. 5-26

Persistent link: https://www.econbiz.de/10012796051

Team loyalty and intergenerational influence : the role of nurturant fathering in the transference process

White, Daniel; Williams, Dylan; Dwyer, Sean; White, Darin - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 203-220

Persistent link: https://www.econbiz.de/10014232479

Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence

Sotelo-Duarte, Manuel; Gónzalez-Cavazos, Beatriz - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 253-271

Persistent link: https://www.econbiz.de/10014302690

The Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods

Kulkarni, Swati Ashutosh - 2014

The Intergenerational Influence (IGI) is the transmission of beliefs, perceptions, cognition, attitudes and behaviors …

Persistent link: https://www.econbiz.de/10011315679

The Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods

Kulkarni, Swati Ashutosh - 2014

The Intergenerational Influence (IGI) is the transmission of beliefs, perceptions, cognition, attitudes and behaviors …

Persistent link: https://www.econbiz.de/10011374939

Intergenerational influence and rituals - children’s behaviour with new school year

Sredl, Katharine C.; Butigan, Ružica; Renko, Nataša - In: Tržište/Market 24 (2012) 1, pp. 103-116

Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational … influence for brands and children as marketplace actors. …

Persistent link: https://www.econbiz.de/10011007016

Environmental Attitudes and Environmental Behavior—Which Is the Horse and Which Is the Cart?

Eilam, Efrat; Trop, Tamar - In: Sustainability 4 (2012) 9, pp. 2210-2246

The present article challenges the prevailing perception in the field of environmental education that acquisition of environmental behavior is an ultimate goal of the educational process, in comparison to acquisition of environmental attitudes, which is perceived as a minor goal. The article...

Persistent link: https://www.econbiz.de/10011029980