Search Results - subject:"Internet"

Strategic use of social media influencer marketing

Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft

Persistent link: https://www.econbiz.de/10014566879

"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media

Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10014511550

Influencer marketing effectiveness : giving competence, receiving credibility

Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10014513646

Revenue generation through influencer marketing

Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63

Persistent link: https://www.econbiz.de/10014582927

The Content of tweets and the usefulness of YouTube and instagram in corporate communication

Bilinski, Pawel - In: The European accounting review 33 (2024) 1, pp. 279-311

Persistent link: https://www.econbiz.de/10014583999

Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts

Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019

Persistent link: https://www.econbiz.de/10014633822

Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts

Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014547405

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age

Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

social media marketing is attributed to the increase in social networking users, internet users, mobile phone users and …

Persistent link: https://www.econbiz.de/10014533211

Leveraging online selling through social media influencers

Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014536195

Promoting university brand through student co-creation behaviors : the role of online brand posts

Vo Thanh Thu; Le Quynh Hoa; Linh Nguyen Khanh Duong - In: Journal of Trade Science 12 (2024) 1, pp. 60-79

Purpose - This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role of a university's reputation in...

Persistent link: https://www.econbiz.de/10014554129