Search Results - subject:"Internet"

Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts

Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; … - In: Journal of business research : JBR 172 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10014547405

The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe : the moderating role of age

Manyanga, Wilbert; Kanyepe, James; Chikazhe, Lovemore; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

social media marketing is attributed to the increase in social networking users, internet users, mobile phone users and …

Persistent link: https://www.econbiz.de/10014533211

Leveraging online selling through social media influencers

Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014536195

Promoting university brand through student co-creation behaviors : the role of online brand posts

Vo Thanh Thu; Le Quynh Hoa; Linh Nguyen Khanh Duong - In: Journal of Trade Science 12 (2024) 1, pp. 60-79

Purpose - This study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role of a university's reputation in...

Persistent link: https://www.econbiz.de/10014554129

Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences

Maduku, Daniel K. - In: Industrial marketing management : the international … 119 (2024), pp. 27-42

Persistent link: https://www.econbiz.de/10014555706

Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project

Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10014580278

Visual modality of engagement : conceptualization, typology of forms, and outcomes

Azer, Jaylan; Blasco-Arcas, Lorena; Alexander, Matthew - In: Journal of service research 27 (2024) 2, pp. 231-249

Persistent link: https://www.econbiz.de/10014580426

Hitting the right notes : exploring the relationship between youtube music videos and digital user engagement

Raharjo, Johnny Hadi; Budiharseno, Rianmahardhika Sahid; … - In: Global business and finance review 29 (2024) 1, pp. 44-56

Purpose: This study meticulously explored the complexities of online fan engagement, placing a spotlight on the transformative influence of YouTube content produced by the renowned K-pop group, Aespa, and its subsequent impact on user interactions and the group's prevailing image....

Persistent link: https://www.econbiz.de/10014490815

The bittersweet of consumer-human brand relationships in the social media context

Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574

Persistent link: https://www.econbiz.de/10014467612

Privacy regulation and targeted advertising : evidence from Apple's App Tracking Transparency

Aridor, Guy; Che, Yeon-Koo - 2024

We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...

Persistent link: https://www.econbiz.de/10014468980