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Search: subject:"LOYALTY"
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Subject
All
Relationship marketing
3,467
Beziehungsmarketing
3,449
Consumer behaviour
2,924
Konsumentenverhalten
2,915
Customer satisfaction
1,868
Kundenzufriedenheit
1,832
Service quality
1,066
Brand management
1,049
Dienstleistungsqualität
1,049
Markenführung
1,047
Brand loyalty
994
Kundenbindung
979
Customer retention
888
Loyalty program
882
Markentreue
880
Kundenbindungsprogramm
878
Brand image
869
Markenimage
869
Markenartikel
672
Brand
666
Loyalty
645
loyalty
580
customer loyalty
482
Customer loyalty
477
Einzelhandel
450
Retail trade
446
Confidence
411
Vertrauen
411
Exit strategy
395
Exit-Strategie
395
brand loyalty
339
Social Web
323
Social web
323
Theorie
308
Theory
308
Online retailing
305
Online-Handel
305
Online-Marketing
301
Internet marketing
300
Satisfaction
288
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Undetermined
2,776
Free
1,643
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Article
5,185
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1,498
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29
Journal
1
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4,036
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4,036
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353
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353
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284
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284
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237
Hochschulschrift
222
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205
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198
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150
Collection of articles of several authors
58
Sammelwerk
58
Conference paper
51
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51
Case study
42
Fallstudie
42
Aufsatzsammlung
35
Collection of articles written by one author
23
Sammlung
23
Conference Paper
14
Ratgeber
14
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13
Congress Report
12
Guidebook
12
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11
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11
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6
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5
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5
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5
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5
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5
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4
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4
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4
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4
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English
5,345
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716
German
545
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27
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27
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16
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15
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7
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4
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3
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2
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2
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2
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2
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1
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Author
All
Han, Heesup
39
Dawes, John
17
Gil Saura, Irene
17
Verhoef, Peter C.
16
Prentice, Catherine
15
Bijmolt, Tammo H. A.
14
Tanford, Sarah
14
Mattila, Anna S.
13
Huber, Frank
12
Rennhak, Carsten
12
Wong, IpKin Anthony
12
Bilgihan, Anil
11
Rubinfeld, Daniel L.
11
Hyun, Sunghyup Sean
10
Loureiro, Sandra Maria Correia
10
Makanyeza, Charles
10
Silberhorn, Nadja
10
Aksoy, Lerzan
9
Auruškevičienė, Viltė
9
Bang, Nguyen
9
Dorotic, Matilda
9
Foroudi, Pantea
9
Hwang, Jinsoo
9
Japutra, Arnold
9
Kim, Wansoo
9
Meyer-Waarden, Lars
9
Molinillo, Sebastian
9
Neuts, Bart
9
Ozuem, Wilson
9
Pérez, Andrea
9
Raab, Carola
9
Rodríguez del Bosque, Ignacio A.
9
Romão, João
9
Rubio Benito, Natalia
9
Russell-Bennett, Rebekah
9
Zolfaghari, Saeed
9
Chahal, Hardeep
8
Hildebrandt, Lutz
8
Karjaluoto, Heikki
8
Keiningham, Timothy
8
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Springer Fachmedien Wiesbaden
27
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
23
National Bureau of Economic Research
21
Université Paris-Dauphine (Paris IX)
14
Munich Business School
10
Siauliai University
10
Vytautas Magnus University
9
C.E.P.R. Discussion Papers
8
Nomos Verlagsgesellschaft
7
Verlag Dr. Kovač
7
HAL
6
Department of Economics, Oxford University
5
ISM University of Management and Economics
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
European Association of Agricultural Economists - EAAE
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
4
epubli GmbH
4
Books on Demand GmbH <Norderstedt>
3
Department of Economics and Business, Universitat Pompeu Fabra
3
EconWPA
3
Edward Elgar Publishing
3
Faculteit Economie en Bedrijfskunde, Universiteit Gent
3
Fakulteta za Management, Univerza na Primorskem
3
GABAL-Verlag GmbH
3
Information Resources Management Association
3
Institut de Préparation à l'Administration et à la Gestion (IPAG)
3
Institutionen för Nationalekonomi, Umeå Universitet
3
International Telecommunications Society (ITS)
3
Logos Verlag Berlin
3
Martin-Luther-Universität Halle-Wittenberg
3
NET Institute
3
Springer Gabler <Firma>
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
W. Kohlhammer GmbH
3
Agricultural and Applied Economics Association - AAEA
2
Centre Emile Bernheim, Solvay Brussels School of Economics and Management
2
Centro Ricerche Nord Sud (CRENoS)
2
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Published in...
All
Journal of retailing and consumer services
215
Journal of business research : JBR
145
International journal of hospitality management
79
Journal of travel and tourism marketing
63
Cogent business & management
51
The service industries journal
50
Journal of hospitality marketing & management
45
Cogent Business & Management
41
SpringerLink / Bücher
41
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
The journal of brand management : an international journal
39
The journal of product & brand management
39
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Journal of the Academy of Marketing Science
35
Journal of retailing
31
Services marketing quarterly
31
Journal of strategic marketing
30
Psychology & marketing
30
Journal of Business Research
28
International journal of retail & distribution management
27
Marketing letters : a journal of research in marketing
27
The international review of retail, distribution and consumer research
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Marketing intelligence & planning
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Service business
24
The international journal of bank marketing : IJBM
24
Tourism management perspectives : TMP
24
Australasian marketing journal
23
Journal of Asian finance, economics and business : JAFEB
23
MPRA Paper
22
Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
NBER working paper series
21
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
21
Journal of Business Ethics
20
Journal of marketing analytics : JMA
20
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Source
All
ECONIS (ZBW)
5,456
RePEc
723
EconStor
197
BASE
170
USB Cologne (EcoSocSci)
87
USB Cologne (business full texts)
42
Other ZBW resources
38
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91
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100
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6,713
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date (oldest first)
91
Mobile bank applications : antecedents and consequences of young bank customer
loyalty
Nourallah, Mustafa
- In:
International journal of management practice : IJMP
15
(
2022
)
1
,
pp. 131-149
Persistent link: https://www.econbiz.de/10012800132
Saved in:
92
The impact of tangible and intangible rewards on online
loyalty
program, brand engagement, and attitudinal
loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
93
Effect of e-referral incentive programs on referrer
loyalty
on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
94
Loyalty
program and communication effectiveness as drivers of store
loyalty
Curatman, Aang
;
Suroso, Agus
;
Suliyanto
- In:
Measuring business excellence
26
(
2022
)
4
,
pp. 417-432
Persistent link: https://www.econbiz.de/10013455002
Saved in:
95
Uncovering the relationship between revenue management and hotel
loyalty
programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
96
The impact of brand communities on public and private brand
loyalty
: a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
97
Comparing the effectiveness of rewards and individually targeted coupons in
loyalty
programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
98
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
99
Consequence of personality attributes on brand
loyalty
in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
100
Social media marketing and brand
loyalty
among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
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