Hanslin, Kamilla; Rindell, Anne - In: Journal of Fashion Marketing and Management 18 (2014) 2, pp. 145-168
. The focus is on consumer-brand relationship forms emerging in relation to step-down line extensions of luxury brands. The …-down line extensions from a consumer perspective. However, due to the exploratory nature of the study the data are limited …. Practical implications – This study showed that step-down line extensions are not perceived as that important that they could …