Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their … aims to authenticate and assess the consistency of the Brand Experience (BE) scale and Brand Love (BL) scale in relation to … Experience, Brand Love, and Brand Behaviour Outcomes (BBO): Positive Word of Mouth (+WOM), Brand Loyalty (BLYT), (Re …

The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love … that the experience of a brand is a significant factor in determining both love and loyalty to that brand. The outcomes of … the research indicated that there was a substantial relation between brand experiences and brand loyalty, with brand love …

Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators … structural model. Findings: The finding demonstrates that brand experience, brand love, and brand loyalty have a beneficial … impact on eWOM. Furthermore, brand love and brand loyalty serve as mediators connecting brand experience and eWOM. Research …

to analyze the effect of different ways of love on after-marriage well-being. The findings are: (i) Compared with … arranged marriage, free love can significantly increase the well-being of married residents. (ii) In heterogeneity analysis …, the promotion effect of free love on well-being is more obvious among the couples 2 years after marriage, residents with …