Search Results - subject:"Luxury fashion brand"

NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior

Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325

Persistent link: https://www.econbiz.de/10014432401

Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés

Chen, Chihchien; Kim, Esther L.; Schuckert, Markus - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 312-325

Persistent link: https://www.econbiz.de/10014251321

Millennials' response toward luxury fashion brands : the balance theory's perspective

Hasnizam Shaari; Siti Nadia Sheikh Abdul Hamid; … - In: Gadjah Mada international journal of business 24 (2022) 1, pp. 101-126

Persistent link: https://www.econbiz.de/10013383218

"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities

Jin, Seunga Venus; Muqaddam, Aziz - In: International journal of internet marketing and … 15 (2021) 2, pp. 176-200

Persistent link: https://www.econbiz.de/10012512743

Consumer-based approach to customer engagement : the case of luxury brands

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332

Persistent link: https://www.econbiz.de/10011883220

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of Fashion Marketing and Management 19 (2015) 4, pp. 384-401

of task relevance in luxury fashion brand web sites and their impact on consumer attitude toward the site and brand …

Persistent link: https://www.econbiz.de/10014868666

Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay

Li, Guoxin; Li, Guofeng; Kambele, Zephaniah - In: Journal of Business Research 65 (2012) 10, pp. 1516-1522

A better understanding of the Chinese consumption of luxury fashion brands may assist the fashion industry when targeting China as the soon-to-be largest consumer market. This study aims to examine Chinese consumers' willingness to pay for luxury fashion brands related to their fashion lifestyle...

Persistent link: https://www.econbiz.de/10010594820