Cam Le, Nguyen Thi; Quy, Vo Thi; Kim Quy, Hoang Thi - In: International Journal of Culture, Tourism and … 15 (2021) 4, pp. 509-521
experiences lead to positive word of mouth (WOM) about the luxury hotel service from the Confucian perspective. Design … have used luxury hotel services in Vietnam, where Confucianism is the dominant cultural paradigm. Findings The results show … the service personal values reflect their priorities on luxury hotel service consumption. A key to success for luxury …