Lacárcel, Francisco Javier S. - In: Journal of tourism, sustainability and well-being 10 (2022) 3, pp. 215-226
has opened new horizons in which digital marketing strategies linked to tourism can improve the industry, thus offering … their marketing strategies. In this study, a systematic literature review (SLR) is conducted using the Web of Science (WOS …) database. The main objective of this review is to identify the main uses of artificial intelligence in digital marketing …