Search Results - subject:"MOA framework"

Nguyen Phuong Mai; Vo, Nam D. - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 35-50

-opportunity-ability (MOA) framework to address the gap between purchase intention and behavior in the organic food market. Data from a self …

Persistent link: https://www.econbiz.de/10014507324

Verleye, katrien; De Keyser, Arne; Raassens, Néomie; … - In: Journal of service research 27 (2024) 1, pp. 69-88

Persistent link: https://www.econbiz.de/10014580393

Berkmann, Manuel - 2020

Persistent link: https://www.econbiz.de/10012298430

Hewett, Kelly; Hult, G. Tomas M.; Mantrala, Murali K.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 619-638

Persistent link: https://www.econbiz.de/10013271785

Terho, Harri; Giovannetti, Marta; Cardinali, Silvio - In: Industrial marketing management : the international … 101 (2022), pp. 208-222

Persistent link: https://www.econbiz.de/10013197771

Guenzi, Paolo; Nijssen, E. J. - In: Industrial marketing management : the international … 90 (2020), pp. 346-359

Persistent link: https://www.econbiz.de/10012322086

Rosario, Ana Babić; Valck, Kristine de; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 422-448

Persistent link: https://www.econbiz.de/10012290962

Kim, Shinhye; Bowen, Melanie; Wen, Xiaohan - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 339-356

Persistent link: https://www.econbiz.de/10012162465

Choi, Byungchul; Ravichandran, T.; O'Connor, Gina Colarelli - In: IEEE transactions on engineering management : EM 66 (2019) 4, pp. 529-541

Persistent link: https://www.econbiz.de/10012129818

Terho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, … - In: Industrial marketing management : the international … 66 (2017), pp. 42-55

Persistent link: https://www.econbiz.de/10011775966

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