//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
29,128
Consumer behaviour
27,117
Konsumentenverhalten
27,110
Relationship marketing
24,994
Beziehungsmarketing
24,928
Theorie
17,300
Theory
17,279
Lieferantenmanagement
17,209
Supplier relationship management
17,208
Markenführung
16,854
Brand management
16,831
Marketingmanagement
16,768
Marketing management
16,027
Deutschland
13,050
Online-Marketing
12,757
Internet marketing
12,534
Germany
12,220
Social Web
8,992
Social web
8,983
Markenimage
8,625
Brand image
8,464
USA
7,697
United States
7,502
Customer satisfaction
7,228
Kundenzufriedenheit
7,214
Marktforschung
6,982
Supply chain
6,571
Lieferkette
6,567
Market research
6,505
Electronic Commerce
6,265
Markenartikel
6,047
Brand
6,002
Internationales Marketing
5,768
Service quality
5,706
Dienstleistungsqualität
5,690
E-commerce
5,665
Produktdifferenzierung
5,627
Product differentiation
5,533
International marketing
5,101
Vertriebsweg
4,820
more ...
less ...
Online availability
All
Undetermined
38,938
Free
29,572
Type of publication
All
Article
94,095
Book / Working Paper
65,227
Journal
947
Other
616
Database
2
Type of publication (narrower categories)
All
Article in journal
67,299
Aufsatz in Zeitschrift
67,299
Aufsatz im Buch
18,758
Book section
18,758
Graue Literatur
10,578
Non-commercial literature
10,578
Hochschulschrift
8,202
Thesis
7,003
Working Paper
6,848
Arbeitspapier
6,616
Collection of articles of several authors
4,447
Sammelwerk
4,447
Case study
2,918
Fallstudie
2,918
Aufsatzsammlung
2,551
Lehrbuch
2,264
Textbook
1,895
Bibliografie enthalten
1,815
Bibliography included
1,815
Konferenzschrift
1,590
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
996
Guidebook
915
Conference proceedings
894
Conference paper
689
Konferenzbeitrag
689
Reprint
652
Handbook
524
Handbuch
524
Article
468
Collection of articles written by one author
372
Sammlung
372
Amtsdruckschrift
352
Government document
352
Glossar enthalten
322
Glossary included
322
Congress Report
304
Bibliographie
230
Festschrift
222
Mehrbändiges Werk
187
more ...
less ...
Language
All
English
110,099
German
35,089
Undetermined
13,070
French
760
Hungarian
598
Lithuanian
482
Spanish
256
Polish
250
Italian
221
Russian
221
Romanian
100
Swedish
66
Dutch
60
Portuguese
54
Ukrainian
43
Czech
32
Danish
31
Serbian
23
Finnish
20
Bulgarian
15
Croatian
14
Turkish
13
Slovak
12
Norwegian
11
Indonesian
9
Japanese
9
Slovenian
7
Arabic
4
Kazakh
4
Multiple languages
4
Macedonian
3
Albanian
3
Old English (ca. 450-1100)
2
Bosnian
2
Vietnamese
2
Chinese
2
Afrikaans
1
Valencian
1
Modern Greek (1453-)
1
Galician
1
more ...
less ...
Author
All
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
103
Vrontis, Demetris
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
608
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
263
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
American Marketing Association
153
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
80
Lithuanian University of Agriculture
78
Verlag Dr. Kovač
77
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
61
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Edward Elgar Publishing
50
Haufe-Lexware GmbH & Co. KG
50
more ...
less ...
Published in...
All
Journal of business research : JBR
2,370
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing management : MM
526
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
283
Management Science
274
more ...
less ...
Source
All
ECONIS (ZBW)
134,706
USB Cologne (EcoSocSci)
10,964
RePEc
10,774
BASE
3,175
EconStor
810
USB Cologne (business full texts)
261
OLC EcoSci
95
Other ZBW resources
94
ArchiDok
8
more ...
less ...
Showing
6,521
-
6,530
of
160,887
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
6521
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
6522
Closing the experience gap in banking : humanising customer experience in four dimensions
Bridges, AnnMarie M.
;
Elkins, Brian
;
Gross, Kerry
;
Da …
- In:
Journal of digital banking
7
(
2022
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10013502239
Saved in:
6523
Dual quality of products in Europe : a serious problem or a
marketing
opportunity?
Veselovská, Lenka
- In:
Total quality management & business excellence
33
(
2022
)
10
,
pp. 1146-1163
Persistent link: https://www.econbiz.de/10013352650
Saved in:
6524
Key factors in online community management
Peck, David W.
- In:
The SAGE handbook of digital marketing
,
(pp. 426-440)
.
2022
Persistent link: https://www.econbiz.de/10013367117
Saved in:
6525
Cross-cultural differences in social media use : implications for international social media
marketing
strategy
Jung, Jae Min
;
Min, Kyeong Sam
;
Schiele, Kristen R.
; …
- In:
The SAGE handbook of social media marketing
,
(pp. 30-57)
.
2022
Persistent link: https://www.econbiz.de/10013368511
Saved in:
6526
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
6527
Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in
marketing
management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
Saved in:
6528
Impact of industry competitive intensity on brand performance : mediating role of market orientation and organizational learning
Talari, Mohammad
;
Khoshroo, Mina
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10013369632
Saved in:
6529
Introduction to the special issue on
marketing
communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
6530
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
Saved in:
First
Prev
649
650
651
652
653
654
655
656
657
658
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->