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Search: subject:"Marketing"
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Subject
All
Marketing
31,413
Consumer behaviour
28,707
Konsumentenverhalten
27,921
Relationship marketing
26,202
Beziehungsmarketing
25,434
Lieferantenmanagement
17,459
Supplier relationship management
17,458
Theorie
17,426
Theory
17,417
Brand management
17,362
Markenführung
17,217
Marketingmanagement
17,009
Marketing management
16,496
Online-Marketing
13,143
Deutschland
13,088
Internet marketing
13,027
Germany
12,304
Social Web
9,306
Social web
9,296
Markenimage
8,875
Brand image
8,785
USA
7,897
Customer satisfaction
7,666
United States
7,526
Kundenzufriedenheit
7,418
Marktforschung
7,048
Supply chain
6,769
Lieferkette
6,744
Market research
6,662
Electronic Commerce
6,418
Markenartikel
6,198
Brand
6,164
Service quality
5,976
E-commerce
5,821
Internationales Marketing
5,814
Dienstleistungsqualität
5,810
International marketing
5,714
Produktdifferenzierung
5,661
Product differentiation
5,594
Distribution channel
4,896
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Online availability
All
Undetermined
48,907
Free
30,119
Type of publication
All
Article
104,293
Book / Working Paper
65,526
Journal
956
Other
616
Database
2
Type of publication (narrower categories)
All
Article in journal
68,880
Aufsatz in Zeitschrift
68,880
Aufsatz im Buch
18,875
Book section
18,875
Graue Literatur
10,640
Non-commercial literature
10,640
Hochschulschrift
8,217
Thesis
7,003
Working Paper
6,922
Arbeitspapier
6,688
research-article
5,067
Collection of articles of several authors
4,452
Sammelwerk
4,452
Case study
2,919
Fallstudie
2,919
Aufsatzsammlung
2,607
Lehrbuch
2,276
Textbook
1,897
Bibliografie enthalten
1,816
Bibliography included
1,816
Konferenzschrift
1,600
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
998
review-article
976
Guidebook
916
Conference proceedings
894
Conference paper
717
Konferenzbeitrag
717
conceptual-paper
695
Reprint
652
review
604
case-report
537
Handbook
525
Handbuch
525
Article
476
Collection of articles written by one author
372
Sammlung
372
Amtsdruckschrift
326
Government document
326
Glossar enthalten
324
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All
English
120,466
German
35,216
Undetermined
13,071
French
765
Hungarian
600
Lithuanian
482
Spanish
260
Polish
250
Italian
222
Russian
221
Romanian
100
Swedish
66
Dutch
60
Portuguese
54
Ukrainian
43
Czech
32
Danish
31
Serbian
23
Finnish
20
Bulgarian
15
Croatian
14
Turkish
13
Slovak
12
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11
Indonesian
9
Japanese
9
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7
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4
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4
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4
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3
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3
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2
Bosnian
2
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2
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2
Afrikaans
1
Valencian
1
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1
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1
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Author
All
Bruhn, Manfred
441
Meffert, Heribert
390
Kotler, Philip
311
Homburg, Christian
302
Pepels, Werner
244
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
194
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
161
Tomczak, Torsten
158
Sheth, Jagdish N.
157
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
142
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Svensson, Göran
124
Baumgarth, Carsten
122
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Grönroos, Christian
108
Albers, Sönke
107
Diller, Hermann
106
Kirchgeorg, Manfred
106
Malhotra, Naresh K.
105
Melewar, T. C.
104
Krafft, Manfred
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Zentes, Joachim
97
Irwin, Scott H.
96
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Institution
All
Springer Fachmedien Wiesbaden
610
Agricultural and Applied Economics Association - AAEA
560
National Bureau of Economic Research
267
Department of Agricultural, Food and Resource Economics, Michigan State University
243
Charles H. Dyson School of Applied Economics and Management, Cornell University
191
Université Paris-Dauphine (Paris IX)
186
European Association of Agricultural Economists - EAAE
173
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
169
American Marketing Association
154
International Association of Agricultural Economists - IAAE
150
Department of Agribusiness and Applied Economics, North Dakota State University
147
Southern Agricultural Economics Association - SAEA
140
Economic Research Service, Department of Agriculture
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
125
Siauliai University
119
Australian Agricultural and Resource Economics Society - AARES
103
African Association of Agricultural Economists - AAAE
100
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Vytautas Magnus University
97
HAL
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Books on Demand GmbH <Norderstedt>
88
Economics Research, World Bank Group
87
IGI Global
79
Verlag Dr. Kovač
79
Lithuanian University of Agriculture
78
Vilnius Gediminas Technical University
74
European Society for Opinion and Marketing Research
72
Office of the Chief Economist, Department of Agriculture
72
Institut für Demoskopie Allensbach
67
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
63
Mykolas Romeris University
62
World Bank
62
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
58
Department of Agricultural and Resource Economics, University of California-Berkeley
57
OECD
53
Edward Elgar Publishing
52
ISM University of Management and Economics
52
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
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Published in...
All
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
618
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
537
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
515
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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Source
All
ECONIS (ZBW)
136,756
USB Cologne (EcoSocSci)
10,964
RePEc
10,774
Other ZBW resources
8,540
BASE
3,178
EconStor
817
USB Cologne (business full texts)
261
OLC EcoSci
95
ArchiDok
8
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Showing
1
-
10
of
171,393
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital
marketing
skills in high demand:exploratory study of multiple competencies for a
marketing
professional
Neuvonen, Heidi
;
Pecoraro, Maria
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10014555805
Saved in:
2
Traditional vs. digital : a framework for tourism destination
marketing
planning process
Zlatanov, Sonja
;
Gašić, Marko
;
Janković-Filipović, …
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
15
(
2024
)
1
,
pp. 81-87
Persistent link: https://www.econbiz.de/10014635260
Saved in:
3
The influence of social
marketing
drives on customer satisfaction via demographic variables as moderating factors
Al-Dmour, Rand H.
;
Al-Dmour, Hani
;
Ahmadamin, Eatedalameen
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10015051111
Saved in:
4
Social media
marketing
assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
5
Revenue generation through influencer
marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
6
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
7
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
8
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
9
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital
marketing
communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
10
Enhancing students' understanding of social media
marketing
and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
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