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Search: subject:"Marketing capability"
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Subject
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Firm performance
71
Marketing management
69
Marketingmanagement
69
Unternehmenserfolg
68
Marketing capability
67
Resource-based view
42
Ressourcenorientierter Ansatz
42
Marketing
40
marketing capability
35
Competitive advantage
31
Wettbewerbsvorteil
29
Innovation
28
Dynamic capabilities
26
Dynamische Kompetenzen
26
Innovation management
23
Innovationsmanagement
23
Capability approach
21
Capability-Ansatz
21
SME
19
KMU
18
International marketing
16
Internationales Marketing
16
Strategic management
15
Strategisches Management
15
Beziehungsmarketing
13
Relationship marketing
13
International market entry
12
Internationaler Markteintritt
12
New product development
11
Produktentwicklung
11
Entrepreneurial orientation
10
Globalisierung
10
Globalization
10
Multinationales Unternehmen
10
Transnational corporation
10
Brand management
9
Markenführung
9
Business start-up
6
China
6
Corporate Social Responsibility
6
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Online availability
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Undetermined
85
Free
22
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Article
127
Book / Working Paper
2
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Article in journal
111
Aufsatz in Zeitschrift
111
Article
6
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1
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English
119
Undetermined
10
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Wenbin, Sun
6
Mu, Jifeng
4
Nath, Prithwiraj
4
Joensuu-Salo, Sanna
3
Ju, Min
3
Kashmiri, Saim
3
Mishra, Saurabh
3
Modi, Sachin B.
3
Price, Joseph M.
3
Ramanathan, Ramakrishnan
3
Viljamaa, Anmari
3
Xie, En
3
Xiong, Guiyang
3
Agyapong, Ahmed
2
Ahammad, Mohammad F.
2
Ali, Sadaqat
2
Ali, Shabahat
2
Angulo-Ruiz, Fernando
2
Aziz, Nergis
2
Cabiddu, Francesca
2
Chen, Jun
2
Darlin Apasrawirote
2
Ding, Yuan
2
Ding, Zhihua
2
Donthu, Naveen
2
Feng, Cong
2
Hoque, Mohammad Tayeenul
2
Idisondjaja, Boy Bayu
2
Kristal, Mehmet Murat
2
Kritcha Yawised
2
Ling-Yee, Li
2
Liu, Hong
2
Mahajan, Vijay
2
Mahmood, Rosli
2
Marinho, Sidnei Vieira
2
Mathur, Manisha
2
Mian, Sarfraz A.
2
Mobaraki, Mohammad
2
Moi, Ludovica
2
O'Cass, Aron
2
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International European Forum on Innovation and System Dynamics in Food Networks
1
Published in...
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Journal of business research : JBR
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International marketing review
6
Journal of the Academy of Marketing Science
5
European journal of innovation management
3
Journal of Business Research
3
Journal of Global Entrepreneurship Research
3
Journal of Global Entrepreneurship Research : JGER
3
Asian business & management
2
Corporate reputation review
2
International business review : the official journal of the European International Business Academy
2
International entrepreneurship and management journal
2
International journal of business excellence : IJBEX
2
International journal of production economics
2
International journal of technology, policy and management : IJTPM
2
Journal of global marketing
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria
1
Administrative Sciences
1
Administrative Sciences : open access journal
1
Africa journal of management
1
Asian journal of business and accounting : AJBA
1
Athens journal of business & economics : AJBE
1
Baltic journal of management
1
Chinese management studies : CMS
1
Cogent Business & Management
1
Cogent business & management
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
European business review
1
European research studies
1
IEEE transactions on engineering management : EM
1
Innovation & Management Review
1
Innovation & management review
1
International Journal of Production Economics
1
International Journal of Trade and Global Markets
1
International Review of Management and Marketing
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
113
RePEc
10
EconStor
6
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1
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129
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Digital marketing skills in high demand:exploratory study of multiple competencies for a marketing professional
Neuvonen, Heidi
;
Pecoraro, Maria
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10014555805
Saved in:
3
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
4
Protectionism and its impact on MNC subsidiaries' performance
Ghauri, Pervez N.
;
Xiao, Simon Shufeng
;
Park, Byung Il
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
5
,
pp. 731-757
Persistent link: https://www.econbiz.de/10014514307
Saved in:
5
Marketing first? : the role of
marketing
capability
in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
6
The role of resource structuring, marketing, and networking capabilities in forming DMO orchestration capability toward sustainable value creation
Idisondjaja, Boy Bayu
;
Wahyuni, Sari
;
Turino, Harris
- In:
Cogent Business & Management
10
(
2023
)
3
,
pp. 1-28
marketing
capability
, which the unprecedented research context may influence. The study surveyed respondents who are top …
Persistent link: https://www.econbiz.de/10014527520
Saved in:
7
The role of resource structuring, marketing, and networking capabilities in forming DMO orchestration capability toward sustainable value creation
Idisondjaja, Boy Bayu
;
Wahyuni, Sari
;
Turino, Harris
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-28
marketing
capability
, which the unprecedented research context may influence. The study surveyed respondents who are top …
Persistent link: https://www.econbiz.de/10014505253
Saved in:
8
Managing the product innovations paradox : the individual and synergistic role of the firm inside-out and outside-in
marketing
capability
Ali, Shabahat
;
Wu, Weiwei
;
Ali, Sadaqat
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 504-530
Persistent link: https://www.econbiz.de/10014231548
Saved in:
9
Short-form video content (SVC) engagement and marketing capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Maneerut Chatrangsan
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013531185
Saved in:
10
SMEs' intangible resources and their effects on export performance : a study on Malaysian halal F&B sector
Ahmad-Fauzi, Nur Rosdiatul Husna
;
Saad, Norsafinas Md
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 595-612
Persistent link: https://www.econbiz.de/10014470373
Saved in:
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