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Search: subject:"Marketing department’s influence"
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Marketing department’s influence
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Journal of the Academy of Marketing Science
2
European journal of marketing
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ECONIS (ZBW)
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The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
Can the marketing department benefit from socially responsible marketing activities? : the role of legitimacy and customers' interest in social responsibility
Özturan, Peren
;
Grinstein, Amir
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 400-441
Persistent link: https://www.econbiz.de/10013173435
Saved in:
3
The loss of the
marketing
department’s
influence
: is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
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