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Search: subject:"Marketing strategy history"
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Marketing strategy history
7
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2
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Belfanti, Carlo
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Gordon, Peter J.
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Journal of historical research in marketing
7
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ECONIS (ZBW)
7
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Rhetorical history and strategic marketing : the example of Starbucks
Volle, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10012880740
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2
"It's time" : revolution and evolution in Australian political advertising
White, Leanne
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011626966
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3
The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940
Martin, James W.
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 238-262
Persistent link: https://www.econbiz.de/10011598242
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4
Building brand awareness with a bowl of cherries
Guenzi, Alberto
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10010530051
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5
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
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6
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
Saved in:
7
Electric lamp renewal systems : a strategy to dominate lighting
Wrege, Charles D.
;
Gordon, Peter J.
;
Greenwood, Regina A.
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 485-500
Persistent link: https://www.econbiz.de/10010434545
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