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  • Search: subject:"Marketingtheorie"
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Year of publication
Subject
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Marketingtheorie 3,087 Marketing theory 2,952 Marketing 821 Theorie 604 Theory 599 Marketingmanagement 549 Marketing management 538 Konsumentenverhalten 340 Consumer behaviour 338 USA 337 United States 331 Relationship marketing 304 Beziehungsmarketing 302 Marktforschung 269 Market research 234 Service-Dominant Logic 217 Service-dominant logic 217 History of economic thought 203 Ökonomische Ideengeschichte 203 Bibliometrics 166 Bibliometrie 166 Markenführung 153 Brand management 152 Betriebliche Wertschöpfung 149 Value creation 149 Deutschland 132 Germany 122 Customer integration 113 Kundenintegration 113 Dienstleistungsmarketing 102 Services marketing 102 B-to-B-Marketing 101 Business-to-business marketing 101 Lieferantenmanagement 89 Supplier relationship management 89 Kundenwert 80 Customer value 79 Internationales Marketing 77 International marketing 74 Markenimage 62
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Online availability
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Undetermined 541 Free 213
Type of publication
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Article 1,767 Book / Working Paper 1,285 Journal 36
Type of publication (narrower categories)
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Article in journal 1,225 Aufsatz in Zeitschrift 1,225 Aufsatz im Buch 558 Book section 558 Collection of articles of several authors 203 Sammelwerk 203 Hochschulschrift 191 Graue Literatur 188 Non-commercial literature 188 Lehrbuch 183 Reprint 180 Textbook 165 Thesis 156 Working Paper 122 Arbeitspapier 118 Konferenzschrift 85 Aufsatzsammlung 82 Bibliografie enthalten 67 Bibliography included 67 Conference proceedings 56 Festschrift 42 Glossar enthalten 40 Glossary included 40 Biografie 34 Biography 34 Collection of articles written by one author 27 Sammlung 27 Case study 24 Fallstudie 24 Mehrbändiges Werk 19 Multi-volume publication 19 Handbook 18 Handbuch 18 Einführung 10 Bibliografie 9 Conference paper 9 Konferenzbeitrag 9 Dissertation u.a. Prüfungsschriften 8 Systematic review 8 Übersichtsarbeit 8
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Language
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English 2,408 German 625 Polish 17 Undetermined 16 French 13 Croatian 3 Italian 2 Dutch 2 Portuguese 2 Russian 2 Slovak 2 Ukrainian 2 Danish 1 Romanian 1 Spanish 1 Swedish 1
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Author
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Tadajewski, Mark 78 Sheth, Jagdish N. 50 Hunt, Shelby D. 49 Kotler, Philip 42 Vargo, Stephen L. 34 Jones, D. G. Brian 30 Malhotra, Naresh K. 29 Lusch, Robert F. 28 Maclaran, Pauline 25 Shaw, Eric H. 23 Brown, Stephen 21 Homburg, Christian 20 Kuß, Alfred 20 Saren, Michael 20 Grönroos, Christian 19 Bruhn, Manfred 17 Keller, Kevin Lane 16 Freiling, Jörg 15 Kleinaltenkamp, Michael 15 Kumar, V. 14 Lehmann, Donald R. 14 Layton, Roger A. 13 Dholakia, Nikhilesh 12 Dixon, Donald F. 11 Franses, Philip Hans 11 Green, Paul E. 11 Hanssens, Dominique M. 11 Kollmann, Tobias 11 Meffert, Heribert 11 Shapiro, Stanley J. 11 Stremersch, Stefan 11 Wierenga, Berend 11 Wooliscroft, Ben 11 Baker, Michael John 10 Hauser, John R. 10 Lilien, Gary L. 10 Pepels, Werner 10 Verhoef, Peter C. 10 Wensley, Robin 10 Akaka, Melissa Archpru 9
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Institution
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American Marketing Association 41 Springer Fachmedien Wiesbaden 8 Erasmus Research Institute of Management 7 Edward Elgar Publishing 6 Academy of Marketing Science 5 Duncker & Humblot 4 Academy of Marketing 3 European Marketing Academy 3 European Society for Opinion and Marketing Research 3 Seminar on market modelling 3 Springer Gabler <Firma> 3 Universität St. Gallen 3 Academy of Marketing / Conference <48., 2015, Limerick, Shannon> 2 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 American Management Association 2 Association of Marketing Theory and Practice 2 Hrvatsko Društvo za Marketing 2 Institute for Operations Research and the Management Sciences 2 International Conference on Relationship Marketing <9, 2009, Berlin> 2 Marketing Science Institute <Cambridge, Mass.> 2 Sveučilište u Zagrebu / Katedra za Marketing 2 Universität St. Gallen / Institut für Marketing und Handel 2 Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.> 2 AMA Summer Academic Conference <2021, Online> 1 AMACOM 1 Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne> 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterrey> 1 Academy of Marketing Science / World Marketing Congress <2021, Online> 1 Books on Demand GmbH <Norderstedt> 1 Bundesverband Deutscher Marktforscher 1 Center for Economic Research <Tilburg> 1
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Published in...
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Journal of historical research in marketing 86 Marketing theory 83 SpringerLink / Bücher 72 Industrial marketing management : the international journal for industrial and high-tech firms 63 Journal of marketing management : MM 60 Journal of macromarketing : examining the interactions among markets, marketing, and society 58 Journal of the Academy of Marketing Science 48 Legends in marketing 40 Journal of business research : JBR 38 European journal of marketing : EJM 33 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 32 Springer eBook Collection / Business and Economics 29 History of marketing thought ; Volume 1 28 AMS review : official publication of the Academy of Marketing Science 27 Marketing : ZFP ; journal of research and management 27 History of marketing thought ; Volume 2 24 Journal of marketing 24 Journal of marketing research : JMR 24 Journal of macromarketing 22 Review of marketing research 22 SAGE library in marketing 22 Lehrbuch 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 18 Major theoretical debates and contemporary issues in marketing theory 18 The SAGE handbook of marketing theory 18 Journal of marketing management : JMM ; journal of the Academy of Marketing 17 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 17 The development of marketing theory and its philosophical underpinnings 17 The history of marketing science 17 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 16 Journal of marketing education : JME 16 Australasian marketing journal 15 Critical marketing : issues in contemporary marketing 15 Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven 15 Gabler Edition Wissenschaft 15 Journal of strategic marketing 15 The impact of theory on representations of the consumer and the marketing organisation 15 ERIM report series research in management 14 Journal of customer behaviour 14 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 13
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Source
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ECONIS (ZBW) 3,003 USB Cologne (EcoSocSci) 66 OLC EcoSci 9 EconStor 6 USB Cologne (business full texts) 3 BASE 1
Showing 1 - 10 of 3,088
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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 116 (2024), pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
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Service-dominant logic perspective on technology-based business incubator
Yuliana, Eka; Putro, Utomo Sarjono; Hermawan, Pri; … - In: Cogent business & management 11 (2024) 1, pp. 1-25
This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business...
Persistent link: https://www.econbiz.de/10014527114
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
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Dialectic critical realism in business marketing : dialectic customer portfolio management
Vanharanta, Markus; Wong, Phoebe - In: The journal of business & industrial marketing 39 (2024) 3, pp. 474-490
Persistent link: https://www.econbiz.de/10015078800
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Value co-destruction : problems and solutions
Alexander, Matthew; Vallström, Niklas - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 200-210
Persistent link: https://www.econbiz.de/10014512664
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Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research
Halstrick, Benedikt - In: Journal of creating value 9 (2023) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10014582543
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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
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Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph; Mahn, Luisa - 2023
Persistent link: https://www.econbiz.de/10014326846
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Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui; Huang, Chao-Chin; Tu, Pei-Yun - In: Service business 17 (2023) 2, pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
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