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Search: subject:"Meaning transfer"
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Celebrity endorsement
13
Celebrity-Werbung
11
Advertising effects
10
Consumer behaviour
10
Konsumentenverhalten
10
Meaning transfer
10
Werbewirkung
10
Brand image
8
Brand management
7
Markenimage
7
Markenführung
6
celebrity endorsement
6
meaning transfer
6
Celebrity endorsements
5
Meaning transfer model
5
Advertising
4
India
4
Brand
3
Brand origin
3
Markenartikel
3
Social learning theory
3
Werbung
3
meaning transfer model
3
meaning-transfer-model
3
Analogical learning theory
2
Attachment theory
2
Brand evaluation
2
Conceptual model
2
Destination management
2
Destinationsmanagement
2
Identification theory
2
Indien
2
Product placement
2
Qualitative Methode
2
Qualitative method
2
Qualitative research
2
SEM (structural equation modeling)
2
Source attractiveness
2
Structural equation model
2
Structural equation modelling
2
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Undetermined
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Free
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Article
31
Book / Working Paper
1
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Article in journal
20
Aufsatz in Zeitschrift
20
research-article
6
Aufsatz im Buch
1
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conceptual-paper
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English
27
Undetermined
4
French
1
Author
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Roy, Subhadip
5
Jain, Varsha
4
Claeys, C.
2
D'Antone, Simona
2
Merunka, Dwight
2
Patwardhan, Hemant
2
Pillai, Deepa
2
Roozen, I.
2
Roozen, Irene
2
Abeza, Gashaw
1
Baker III, Thomas A.
1
Balasubramanian, Siva Kumar
1
Bergkvist, Lars
1
Breberina, Jovica
1
Brison, Natasha T.
1
Byon, Kevin K.
1
Chan, Kara
1
Choi, Gyu-Hyeon
1
Claeys, Christel
1
Coker, Kesha K.
1
Damirchi, Sadaf
1
Fan, Fei
1
Fink, Janet S.
1
Hem, Leif E.
1
Hong, Cheng
1
Iversen, Nina M.
1
Jeffrey, Jennifer
1
Jeong, EunHa
1
Jha, Niki
1
Johnson, Allison R.
1
Joo, Soyoung
1
K. Balasubramanian, Siva
1
K. Coker, Kesha
1
Kim, Junyong
1
Knoll, Johannes
1
Koo, Jakeun
1
Lee, Sojung
1
Li, Yaoqi
1
Liu, Biqiang
1
Matthes, Jörg
1
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
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International Marketing Review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Qualitative market research : an international journal
2
Sport, Business and Management: An International Journal
2
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Competition and Regulation in Network Industries
1
European Sport management quarterly : ESMQ
1
European management journal
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Nepalese journal of finance : a publication of Uniglobe College
1
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
1
Qualitative Market Research: An International Journal
1
Recherche et applications en marketing
1
Review of Business and Economic Literature
1
Review of Business and Economics
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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ECONIS (ZBW)
21
Other ZBW resources
7
RePEc
4
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1
When endorsers behave badly : consumer self-expression and negative
meaning
transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers
Jeffrey, Jennifer
;
Thomson, Matthew
;
Johnson, Allison R.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10014283805
Saved in:
3
An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives
Lee, Sojung
;
Jeong, EunHa
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014461356
Saved in:
4
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
5
The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
Saved in:
6
Celebrity endorsement in international destination marketing : evidence from eye-tracking techniques and laboratory experiments
Li, Yaoqi
;
Liu, Biqiang
;
Xie, Lishan
- In:
Journal of business research : JBR
150
(
2022
),
pp. 553-566
Persistent link: https://www.econbiz.de/10013365763
Saved in:
7
Meaning
transfer
in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
8
The artist and the photograph : a semiotic analysis of consumers’ experiences with photographs
Plakoyiannaki, Emmanuella
;
Stavraki, Georgia
;
Tsapi, …
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10013380432
Saved in:
9
A strategic view of celebrity endorsements through the attachment lens
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 434-454
Persistent link: https://www.econbiz.de/10012313911
Saved in:
10
Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley
Jha, Niki
- In:
Nepalese journal of finance : a publication of Uniglobe …
6
(
2019
)
2
,
pp. 100-109
Persistent link: https://www.econbiz.de/10014494018
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