Cavusoglu, Lena; Demirbag-Kaplan, Melike - In: European Journal of Marketing 51 (2017) 11/12, pp. 2054-2079
Purpose Historically, research on perceptions of health either converged upon the meanings created and proposed by … the meanings and notions of health have been evolving as medicine extends into non-medical spheres and has left gaps in … the exploration of how the meanings surrounding health and well-being are constructed, negotiated and reproduced in lay …