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Search: subject:"Multichannel strategy"
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Subject
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Multichannel strategy
368
Multikanalvertrieb
365
Einzelhandel
198
Mehrgleisiger Vertrieb
194
Retail trade
183
Vertriebsweg
154
Beziehungsmarketing
153
Distribution channel
153
Relationship marketing
153
Online retailing
146
Online-Handel
146
Consumer behaviour
117
Konsumentenverhalten
117
Electronic Commerce
93
Deutschland
92
Germany
85
E-commerce
54
Marketingmanagement
48
Marketing management
42
Marketing
40
Vertriebsorganisation
37
Omnichannel retailing
35
Omnichannel
32
Lieferkette
31
Supply chain
31
Digitalisierung
30
Customer satisfaction
29
Kundenzufriedenheit
29
Online-Marketing
29
Internet marketing
28
Dienstleistungsqualität
27
Service quality
27
Bank
25
Customer analysis
25
Erfolgsfaktor
25
Kundenanalyse
25
Handelsmarketing
24
Retail marketing
24
Verbraucherverhalten
24
Digitization
23
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Online availability
All
Undetermined
236
Free
49
Type of publication
All
Book / Working Paper
274
Article
251
Journal
1
Type of publication (narrower categories)
All
Article in journal
178
Aufsatz in Zeitschrift
178
Hochschulschrift
87
Aufsatz im Buch
74
Book section
74
Thesis
62
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
22
Graue Literatur
22
Non-commercial literature
22
Case study
15
Fallstudie
15
Dissertation u.a. Prüfungsschriften
12
Arbeitspapier
9
Working Paper
9
Lehrbuch
7
Collection of articles written by one author
6
Sammlung
6
Guidebook
4
Ratgeber
4
Textbook
4
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Conference proceedings
1
Elektronischer Datenträger
1
Festschrift
1
Konferenzschrift
1
Umfrage
1
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Language
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English
305
German
220
Undetermined
6
French
2
Polish
1
Author
All
Heinemann, Gerrit
17
Wirtz, Bernd W.
9
Rudolph, Thomas
7
Gao, Fei
6
Schröder, Hendrik
6
Schögel, Marcus
6
Steinmann, Sascha
6
Hübner, Alexander
5
Kumar, Anuj
5
Brock, Harald
4
Brunner, Felix
4
Cuthbertson, Richard
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Jerath, Kinshuk
4
Netessine, Serguei
4
Pinterits, Andreas
4
Piotrowicz, Wojciech
4
Quach, Sara
4
Rittinger, Sebastian
4
Su, Xuanming
4
Swoboda, Bernhard
4
Trenz, Manuel
4
Tripp, Christoph
4
Wollenburg, Johannes
4
Ahlert, Dieter
3
Alexander, Bethan
3
Barari, Mojtaba
3
Dalla Pozza, Ilaria
3
Dennis, Charles
3
Ehrlich, Oliver
3
Frasquet Deltoro, Marta
3
Gallino, Santiago
3
Haderlein, Andreas
3
He, Yi
3
Homburg, Christian
3
Janz, Oliver
3
Klapdor, Sebastian
3
McIntyre, Charles
3
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Institution
All
Springer Fachmedien Wiesbaden
21
Books on Demand GmbH <Norderstedt>
5
Springer-Verlag GmbH
2
epubli GmbH
2
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Christian-Albrechts-Universität zu Kiel
1
Dgroup
1
Eric Cuvillier <Firma>
1
Experian Marketing Services
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Josef Eul Verlag GmbH
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
Peter Lang GmbH
1
PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft
1
PricewaterhouseCoopers GmbH
1
RWTH Aachen
1
Shaker Verlag
1
Steinbeis, School of International Business and Entrepreneurship
1
Steinbeis-Hochschule Berlin
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Symposion Publishing Verlag <Düsseldorf>
1
Technische Universität Braunschweig
1
Universität Augsburg
1
Universität Mannheim
1
Universität St. Gallen / Institut für Marketing
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
All
SpringerLink / Bücher
29
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Research
10
The international review of retail, distribution and consumer research
9
International journal of retail and distribution management
8
Journal of retailing
8
Lehrbuch
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
International journal of production economics
6
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Reihe: Kundenorientierte Unternehmensführung
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of operational research : EJOR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
essentials
4
Administrative Sciences : open access journal
3
Berichte aus der Betriebswirtschaft
3
Developing successful global strategies for marketing luxury brands
3
Hamburger Schriften zur Marketingforschung
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Journal of strategic marketing
3
Schriftenreihe Handelsmanagement
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Controllingpraxis im Vertrieb
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
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ECONIS (ZBW)
481
USB Cologne (EcoSocSci)
45
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91
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
92
The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA
Prassida, Grandys Frieska
;
Hsu, Ping-Yu
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366370
Saved in:
93
Digital content marketing
Piven, Inna
- In:
The SAGE handbook of digital marketing
,
(pp. 310-329)
.
2022
Persistent link: https://www.econbiz.de/10013367093
Saved in:
94
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
Saved in:
95
Omnichannel retailing : a bibliometric and network visualization analysis
Mahadevan, Kala
;
Joshi, Sujata
- In:
Benchmarking : an international journal
29
(
2022
)
4
,
pp. 1113-1136
Persistent link: https://www.econbiz.de/10013370768
Saved in:
96
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
97
The role of the store in omnichannel retail operations
Dethlefs, Christian
-
2022
Persistent link: https://www.econbiz.de/10013441784
Saved in:
98
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
Saved in:
99
The transformative and evolutionary approach of omnichannel in retail companies : insights from multi-case studies in Portugal
Barbosa, Joana
;
Casais, Beatriz
- In:
International journal of retail and distribution management
50
(
2022
)
7
,
pp. 799-815
Persistent link: https://www.econbiz.de/10013398125
Saved in:
100
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
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