Search Results - subject:"NBD"

A generalized count model on customers' purchases in O2O market

Shi, Ruixia; Chen, Hongyu; Sethi, Suresh P. - In: International journal of production economics 215 (2019), pp. 121-130

Persistent link: https://www.econbiz.de/10012036661

The attendance at sporting events : a generalized theory and its implications

Trinh, Giang - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 232-237

Persistent link: https://www.econbiz.de/10011887313

Models Used for Measuring Customer Engagement

TICHINDELEAN, Mihai - In: Expert Journal of Marketing 1 (2013) 1, pp. 38-49

engagement and summarize the main models for measuring it. One probability model (Pareto/NBD model) and one parametric model (RFM …

Persistent link: https://www.econbiz.de/10010732516

Making sense of common Dirichlet deviations

Scriven, John; Bound, John; Graham, Charles - In: Australasian marketing journal 25 (2017) 4, pp. 294-308

Persistent link: https://www.econbiz.de/10011792386

New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model

Jerath, Kinshuk; Fader, Peter S.; Hardie, Bruce G. S. - In: Marketing Science 30 (2011) 5, pp. 866-880

"alive" for some period of time and then become permanently inactive. The best-known such model is the Pareto/NBD, which … BG/NBD, assumes that customer attrition follows a Bernoulli "coin-flipping" process that occurs in "transaction time" (i … out" or continues as a customer. For the component of purchasing while alive, we maintain the assumptions of the Pareto/NBD …

Persistent link: https://www.econbiz.de/10010990378

Counting your customers from an “always a share” perspective

Ma, Shaohui; Büschken, Joachim - In: Marketing Letters 22 (2011) 3, pp. 243-257

Persistent link: https://www.econbiz.de/10009327543

Understanding the attendance at cultural venues and events with stochastic preference models

Trinh, Giang; Lam, Desmond - In: Journal of business research : JBR 69 (2016) 9, pp. 3538-3544

Persistent link: https://www.econbiz.de/10011515139

A hybrid model for customer portfolio analysis in retailing

Norouzi, Ashraf; Albadvi, Amir - In: Management research review 39 (2016) 6, pp. 630-654

Persistent link: https://www.econbiz.de/10011564309

De-biasing the reporting bias in social media analytics

Chen, Hongyu; Zheng, Zhiqiang; Ceran, Yasin - In: Production and operations management : an international … 25 (2016) 5, pp. 849-865

Persistent link: https://www.econbiz.de/10011494894

Can the negative binomial distribution predict industrial purchases?

Wilkinson, John W.; Trinh, Giang; Lee, Richard; Brown, Neil - In: The journal of business & industrial marketing 31 (2016) 4, pp. 543-552

Persistent link: https://www.econbiz.de/10011496717