Wilkinson, John W.; Trinh, Giang; Lee, Richard; Brown, Neil - In: Journal of Business & Industrial Marketing 31 (2016) 4, pp. 543-552
Purpose This paper aims to extend the known boundary conditions of the negative binomial distribution (NBD) model, and …/methodology/approach The study tested the NBD model and CTA in an industrial marketing context using a 12-month data set of purchases from an … indicate that use of the NBD model enables valid benchmarking for industrial products, while CTA would enable appropriate …