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Search: subject:"Need for uniqueness"
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Consumer behaviour
70
Konsumentenverhalten
69
Need for uniqueness
57
need for uniqueness
27
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Luxury goods
16
Luxusgüter
15
Beziehungsmarketing
11
Brand
11
Personality psychology
11
Persönlichkeitspsychologie
11
Relationship marketing
11
Markenartikel
9
Viral marketing
9
Virales Marketing
9
Social Web
8
Social web
8
Status consumption
8
Online retailing
7
Online-Handel
7
China
6
Consumer need for uniqueness
6
Jugendliche
6
Youth
6
Emotion
5
Fashion
5
Internet marketing
5
Mode
5
Online-Marketing
5
Self-congruity
5
Social network
5
Customer satisfaction
4
India
4
Indien
4
Innovation
4
Kundenzufriedenheit
4
Perceived risk
4
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Undetermined
85
Free
3
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Article
106
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Article in journal
86
Aufsatz in Zeitschrift
86
research-article
10
Conference paper
1
Konferenzbeitrag
1
Language
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English
97
Undetermined
9
Author
All
Gentina, Elodie
4
Das, Manish
3
Hyun, Sunghyup Sean
3
Roy, Rajat
3
Toporowski, Waldemar
3
Anand, S. Joseph Jeya
2
Bhaduri, Gargi
2
Butori, Raphaëlle
2
Chakrabarti, Ronika
2
Dey, Banasree
2
Ding, Ying
2
Han, HyoJoo
2
Harikrishnan, K.
2
He, Feng
2
He, Yanqun
2
Heath, Timothy B.
2
Henkel, Laura
2
Jebarajakirthy, Charles
2
Kashi, Alireza Nalchi
2
Keh, Hean Tat
2
Li, Li
2
Liu, Longzhu
2
Lunardo, Renaud
2
Malik, Aneela
2
Mathew, Jones
2
Mazodier, Marc
2
Merunka, Dwight
2
Rabbanee, Fazlul K.
2
Saenger, Christina
2
Saha, Victor
2
Sengupta, Aditi Sarkar
2
Shaikh, Shayan
2
Stanforth, Nancy
2
Thomas, Veronica L.
2
Ye, Lilly
2
Adityan, H.
1
Ahn, Jiseon
1
Akram, M. S.
1
Akram, M.S.
1
Arslan, Yusuf
1
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Journal of retailing and consumer services
12
Journal of business research : JBR
10
Journal of Business Research
6
International journal of hospitality management
4
Journal of global marketing
3
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of Indian culture and business management : IJICBM
2
International journal of consumer studies
2
Journal of Consumer Marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economic and business review : EBR
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global Business Review
1
Global business review
1
Global journal of business research : GJBR
1
Industrial Management & Data Systems
1
Industry and innovation
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of emerging markets
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Happiness Studies
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of Services Marketing
1
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ECONIS (ZBW)
87
Other ZBW resources
10
RePEc
9
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51
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106
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51
Getting over discomfort in luxury brand stores : how pop-up stores affect perceptions of luxury, embarrassment, and store evaluations
Lunardo, Renaud
;
Mouangue, Emilie
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012025831
Saved in:
52
Love consumption at the digital age : online consumer reviews and romantic gift giving
Ye, Lilly
;
Gai, Lili
;
Youssef, Eyad
;
Jiang, Tao
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 335-355
Persistent link: https://www.econbiz.de/10012201055
Saved in:
53
Do personality traits and shopping motivations affect social commerce adoption intentions? : evidence from an emerging market
Aydın, Gökhan
- In:
Journal of internet commerce
18
(
2019
)
4
,
pp. 428-467
Persistent link: https://www.econbiz.de/10012179604
Saved in:
54
Lead by example? : custom-made examples created by close others lead consumers to make dissimilar choices
D'Angelo, Jennifer K.
;
Diehl, Kristin
;
Cavanaugh, Lisa A.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 750-773
Persistent link: https://www.econbiz.de/10012120643
Saved in:
55
Exploring relationships among need- and self-related aspects of tourist experience drivers
Čivre, Žana
;
Kolar, Tomaž
- In:
Economic and business review : EBR
20
(
2018
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10012268384
Saved in:
56
The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011944936
Saved in:
57
It is not always about brand : design-driven consumers and their self-expression
Byun, Kyung-Ah
;
Jones, Robert Paul
;
Wooldridge, Barbara Ross
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 296-303
Persistent link: https://www.econbiz.de/10011883217
Saved in:
58
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
59
How consumers'
need
for
uniqueness
, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Kauppinen-Räisänen, Hannele
;
Björk, Peter
; …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 72-81
Persistent link: https://www.econbiz.de/10011802742
Saved in:
60
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
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