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Search: subject:"Need for uniqueness"
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Consumer behaviour
69
Konsumentenverhalten
68
Need for uniqueness
56
need for uniqueness
27
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Luxury goods
16
Luxusgüter
15
Beziehungsmarketing
11
Brand
11
Relationship marketing
11
Personality psychology
10
Persönlichkeitspsychologie
10
Markenartikel
9
Viral marketing
9
Virales Marketing
9
Social Web
8
Social web
8
Status consumption
8
Online retailing
7
Online-Handel
7
China
6
Jugendliche
6
Youth
6
Consumer need for uniqueness
5
Emotion
5
Fashion
5
Internet marketing
5
Mode
5
Online-Marketing
5
Self-congruity
5
Social network
5
Customer satisfaction
4
India
4
Indien
4
Innovation
4
Kundenzufriedenheit
4
Perceived risk
4
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English
95
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9
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Gentina, Elodie
4
Das, Manish
3
Hyun, Sunghyup Sean
3
Roy, Rajat
3
Toporowski, Waldemar
3
Anand, S. Joseph Jeya
2
Bhaduri, Gargi
2
Butori, Raphaëlle
2
Chakrabarti, Ronika
2
Dey, Banasree
2
Ding, Ying
2
Han, HyoJoo
2
Harikrishnan, K.
2
He, Feng
2
He, Yanqun
2
Heath, Timothy B.
2
Henkel, Laura
2
Jebarajakirthy, Charles
2
Kashi, Alireza Nalchi
2
Keh, Hean Tat
2
Li, Li
2
Liu, Longzhu
2
Lunardo, Renaud
2
Malik, Aneela
2
Mathew, Jones
2
Mazodier, Marc
2
Merunka, Dwight
2
Rabbanee, Fazlul K.
2
Saenger, Christina
2
Saha, Victor
2
Sengupta, Aditi Sarkar
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Shaikh, Shayan
2
Stanforth, Nancy
2
Thomas, Veronica L.
2
Ye, Lilly
2
Adityan, H.
1
Ahn, Jiseon
1
Akram, M. S.
1
Akram, M.S.
1
Arslan, Yusuf
1
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Journal of retailing and consumer services
12
Journal of business research : JBR
10
Journal of Business Research
6
International journal of hospitality management
4
Journal of global marketing
3
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of Indian culture and business management : IJICBM
2
International journal of consumer studies
2
Journal of Consumer Marketing
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economic and business review : EBR
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global Business Review
1
Global business review
1
Global journal of business research : GJBR
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Industrial Management & Data Systems
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Industry and innovation
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business environment : IJBE
1
International journal of business excellence
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International journal of business innovation and research
1
International journal of emerging markets
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International journal of retail and distribution management
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International marketing review
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Happiness Studies
1
Journal of Indian Business Research
1
Journal of Indian business research
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Journal of Services Marketing
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Journal of business ethics : JBE
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ECONIS (ZBW)
85
Other ZBW resources
10
RePEc
9
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1
Once they've been there, they like to share : capitalizing on ephemerality and
need
for
uniqueness
to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Reliability and validity of the Turkish version of short form consumer
need
for
uniqueness
scale
Arslan, Yusuf
;
Yilmaz, Aykut
;
Aykac, Omer Sezai
;
Ozsoy, …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10014380498
Saved in:
3
Doing difference : the bright side, dark side, and unexpected
Phipps, Marcus
;
Lu, Fang-Chi
;
Bove, Liliana
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 263-269
Persistent link: https://www.econbiz.de/10014381382
Saved in:
4
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
5
Give me the newest! : effect of social exclusion on new products adoption
Liang, Shichang
;
Lan, Bin
;
Li, Rulan
;
Zhang, Min
;
Chu, …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014531738
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
Affordable luxury consumption : an emerging market's perspective
Shahid, Shadma
;
Islam, Jamid Ul
;
Farooqi, Rahela
; …
- In:
International journal of emerging markets
18
(
2023
)
2
,
pp. 316-336
Persistent link: https://www.econbiz.de/10014333462
Saved in:
8
The rise of the non-fungible token (NFT) market in Turkey : the effect of social media interaction and the
need
for
uniqueness
on NFT purchase intention
Efendioğlu, İbrahim Halil
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014364881
Saved in:
9
"I got it FIRST" : antecedents of competitive consumption of a new product
Park, Jihye
;
Li, Wenhan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303393
Saved in:
10
Reviving the experiential store : the effect of scarcity and perceived novelty in driving word-of-mouth
Pape, Denise
;
Toporowski, Waldemar
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1065-1094
Persistent link: https://www.econbiz.de/10014484071
Saved in:
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