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Search: subject:"Own-brand"
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Handelsmarke
1,216
Store brand
1,216
Brand management
545
Markenführung
545
Markenartikel
509
Brand
505
Consumer behaviour
497
Konsumentenverhalten
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389
Retail trade
389
Markenimage
208
Brand image
205
Deutschland
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Theorie
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Theory
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181
Markenrecht
121
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99
Marketingmanagement
99
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97
Pricing strategy
97
Einzelhandelspreis
90
Retail price
90
Beziehungsmarketing
85
Relationship marketing
85
USA
65
United States
65
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60
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59
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59
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58
Supplier relationship management
58
Product labelling
53
Warenkennzeichnung
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Food trade
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Sammelwerk
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6
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Author
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Olbrich, Rainer
20
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Greenhalgh, Christine
12
Martos-Partal, Mercedes
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
11
Martínez-López, Francisco J.
11
Steenkamp, Jan-Benedict E. M.
11
Deleersnyder, Barbara
10
Sattler, Henrik
10
Yagüe Guillén, María Jésus
10
Ahlert, Dieter
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Bruhn, Manfred
8
Grewe, Gundula
8
Gómez-Suárez, Mónica
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Dubé, Jean-Pierre
7
González-Benito, Óscar
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Kenning, Peter
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
Rossi, Peter E.
6
Réquillart, Vincent
6
Sudhir, K.
6
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Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Eurohandelsinstitut
2
Hochschule Offenburg
2
A. C. Nielsen <New York, NY>
1
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Nordic Council of Ministers
1
Practising Law Institute
1
RWTH Aachen
1
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
1
Tschechische Republik / Ministerstvo Zemědělství
1
Ukraïns'ka Akademija Heral'dyky, Tovarnoho Znaku ta Lohotypu <Kiew>
1
University of Colorado Boulder / Department of Economics
1
University of Essex / Department of Economics
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Finanzwirtschaft und Finanzrecht
1
Universiṭat Bar-Ilan / Department of Economics
1
Weltorganisation für Geistiges Eigentum
1
World Bank
1
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Published in...
All
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
Journal of business research : JBR
18
SpringerLink / Bücher
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Journal of agricultural & food industrial organization
9
Journal of marketing
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Springer Proceedings in Business and Economics
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Dissertation Series CentER
4
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Source
All
ECONIS (ZBW)
1,223
RePEc
8
Other ZBW resources
5
Showing
1,221
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1221
Measuring image spillovers in umbrella-branded products
Sullivan, Mary W.
- In:
The journal of business : B
63
(
1990
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10001093963
Saved in:
1222
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
36
(
1990
)
10
,
pp. 1268-1278
Persistent link: https://www.econbiz.de/10001097173
Saved in:
1223
Corporate identity : Strategie und Gestaltung
Olins, Wally
-
1990
Persistent link: https://www.econbiz.de/10014010008
Saved in:
1224
Marke und Marketing
1990
Persistent link: https://www.econbiz.de/10013391754
Saved in:
1225
Corporate identity : making business strategy visible through design
Olins, Wally
-
1989
Persistent link: https://www.econbiz.de/10000801930
Saved in:
1226
The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
Saved in:
1227
Sviluppo della marca commerciale
In:
Commercio : rivista di economia e politica commerciale
12
(
1989
)
36
,
pp. 93-211
Persistent link: https://www.econbiz.de/10001127047
Saved in:
1228
Crisis in the cockpit? : the role of market forces in promoting air travel safety
Mitchell, Mark
- In:
The journal of law & economics
32
(
1989
)
2
,
pp. 329-355
Persistent link: https://www.econbiz.de/10001086170
Saved in:
1229
Consumer product label information processing : an experiment involving time pressure and distraction
Héroux, Lise
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10001062239
Saved in:
1230
Private labels are back in fashion
Salmon, Walter J.
- In:
Harvard business review : HBR
65
(
1987
)
3
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001021981
Saved in:
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