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Search: subject:"Paid Search"
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Subject
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Internet marketing
23
Online-Marketing
23
Search engine
21
Suchmaschine
21
Advertising
18
Advertising effects
18
Werbewirkung
18
Werbung
18
Consumer behaviour
13
Konsumentenverhalten
13
paid search
9
Paid search advertising
8
Paid search
6
paid search advertising
6
Bayes-Statistik
4
Bayesian inference
4
E-commerce
4
Electronic Commerce
4
Feldforschung
4
Field research
4
Search theory
4
Suchtheorie
4
Einzelhandel
3
Experiment
3
Gastronomie
3
Internet
3
Restaurant industry
3
Retail trade
3
advertising
3
electronic commerce
3
search engines
3
Bayesian methods
2
Causality analysis
2
China
2
Display advertising
2
Game theory
2
Hypotheses testing
2
Information costs
2
Informationskosten
2
Internet advertising
2
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Undetermined
23
Free
3
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Article
32
Book / Working Paper
2
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Article in journal
25
Aufsatz in Zeitschrift
25
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1
Graue Literatur
1
Non-commercial literature
1
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1
research-article
1
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English
28
Undetermined
6
Author
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Yang, Sha
4
Ghose, Anindya
3
Nair, Harikesh
3
Sahni, Navdeep S.
3
Abedin, Babak
2
Aurum, Aybüke
2
Clarke, Theresa B.
2
Funk, Burkhardt
2
Jansen, Bernard J.
2
Jerath, Kinshuk
2
Lan, Wei
2
Nottorf, Florian
2
Rutz, Oliver J.
2
Sayedi, Amin
2
Simonov, Andrey
2
Trusov, Michael
2
Wang, Hansheng
2
Wu, Yueyan
2
Yang, Shuai
2
Yang, Zhi
2
Amaldoss, Wilfred
1
Assemi, Behrang
1
Baumann, Chris
1
Bayer, Emanuel
1
Bicak, Ibrahim
1
Bremer, Vincent
1
Bucklin, Randolph E.
1
Chalil, Tengku Munawar
1
Chen, Jianing
1
D'Ambra, John
1
Dahana, Wirawan Dony
1
D’Amba, John
1
Heiens, Richard A.
1
Hill, Shawndra
1
Jafarazdeh, Hamed
1
Jafarzadeh, Hamed
1
Kannan, P. K.
1
Kundisch, Dennis
1
Li, Hongshuang
1
Li, Zongwei
1
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NET Institute
1
Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Marketing Science
3
Electronic markets : the international journal on networked business
2
Annals of the Institute of Statistical Mathematics
1
Computational Statistics & Data Analysis
1
Electronic commerce research and applications
1
European journal of marketing
1
European journal of operational research : EJOR
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Research in Interactive Marketing
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Management Science
1
South African journal of business management
1
Stanford University Graduate School of Business research paper
1
The review of economic studies : RES
1
Working Papers / NET Institute
1
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ECONIS (ZBW)
26
RePEc
7
Other ZBW resources
1
Showing
21
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34
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21
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
22
Search engine advertising adoption and utilization : an empirical investigation of inflectional factors
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
Journal of organizational computing and electronic commerce
25
(
2015
)
4
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011398671
Saved in:
23
Testing predictor significance with ultra high dimensional multivariate responses
Ma, Yingying
;
Lan, Wei
;
Wang, Hansheng
- In:
Computational Statistics & Data Analysis
83
(
2015
)
C
,
pp. 275-286
and a real example about
paid
search
advertising is analyzed for illustration purpose. …
Persistent link: https://www.econbiz.de/10011117693
Saved in:
24
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
25
Modeling competition and its impact on
paid-search
advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
Saved in:
26
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
27
Testing covariates in high-dimensional regression
Lan, Wei
;
Wang, Hansheng
;
Tsai, Chih-Ling
- In:
Annals of the Institute of Statistical Mathematics
66
(
2014
)
2
,
pp. 279-301
empirical example on
paid
search
advertising. Copyright The Institute of Statistical Mathematics, Tokyo 2014 …
Persistent link: https://www.econbiz.de/10010759813
Saved in:
28
An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
Ghose, Anindya
;
Yang, Sha
-
NET Institute
-
2007
The phenomenon of sponsored search advertising where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results is gaining ground as the largest source of revenues for search engines. Using a unique panel dataset of several hundred...
Persistent link: https://www.econbiz.de/10005760649
Saved in:
29
A cross-industry analysis of the spillover effect in
paid
search
advertising
Nottorf, Florian
;
Funk, Burkhardt
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010195506
Saved in:
30
Determinant of intention to use search engine advertising : a conceptual model
Jafarazdeh, Hamed
;
Aurum, Aybüke
;
D’Amba, John
; …
- In:
International journal of enterprise information systems …
9
(
2013
)
3
,
pp. 22-38
Persistent link: https://www.econbiz.de/10010188856
Saved in:
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