Jraisat, Luai E.; Akroush, Mamoun N.; Alfaouri, Ruba Jaser - In: International Journal of Culture, Tourism and … 9 (2015) 3, pp. 292-315
quality, perceived brand image and perceived brand loyalty in the Dead Sea tourism destination of Jordan from international … destination loyalty. Perceived brand quality has positively and significantly affected each of perceived brand image …-physical environment, perceived brand image-people characteristics and perceived destination loyalty. Each of perceived brand image …