Search Results - subject:"Persuasion knowledge model"

Meta-analysis of social media influencer impact : key antecedents and theoretical foundations

Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426

Persistent link: https://www.econbiz.de/10014467579

A bartender, a brand rep and a customer walk into a bar : an exploration of the expert middleperson in the Persuasion Knowledge Model

Wagn, Lauren; Penner, Sara - In: Cogent business & management 11 (2024) 1, pp. 1-14

bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft …) storytelling and (4) personal branding. Findings were put into the Persuasion Knowledge Model, adding depth to our understanding of …

Persistent link: https://www.econbiz.de/10014520069

Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity

Ryu, Sann - In: The journal of product & brand management 33 (2024) 1, pp. 162-178

Persistent link: https://www.econbiz.de/10014485726

Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale

Shanbhag, Parthesh R.; Pai, Yogesh P.; Pattusamy, Murugan; … - In: Journal of consumer marketing 41 (2024) 2, pp. 239-257

Persistent link: https://www.econbiz.de/10014519729

Reimagining Capitalism in a Post-Globalization World : Proceedings of the 13th Griffiths School of Management & IT Annual Conference (GSMAC 23), Oradea, Romania, June 9, 2023

Fotea, Silvia L. (ed.); Văduva, Sebastian (ed.); … - Griffiths School of Management an IT / Annual … - 2024

. Extrapolations from Friestad and Wright’ s Persuasion Knowledge Model -- 12. How to interpret the TBL in the case of Tesla, Inc -- 13 …

Persistent link: https://www.econbiz.de/10015053294

The role of health-related claims and situational skepticism on consumers' food choices

Chaudhary, Vartika; Sharma, Dinesh; Nagpal, Anish; … - In: European journal of marketing 58 (2024) 6, pp. 1600-1629

Persistent link: https://www.econbiz.de/10015076718

Persuasion knowledge framework : toward a comprehensive model of consumers' persuasion knowledge

Rahmani, Vahid - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 12-33

Persistent link: https://www.econbiz.de/10014327812

Homefluencers' endorsement of millennial consumers' purchase intention in new normal

Ghosh, Mollika; Islam, ABM Shahidul - In: International marketing review 40 (2023) 5, pp. 1188-1212

Persistent link: https://www.econbiz.de/10014470116

The impact of the CSR-embedded crisis response : the role of values congruence between leadership styles and CSR motives

Kim, Jeesun; Oh, Hyun Jee; Ham, Chang-Dae - In: Management communication quarterly : an international … 36 (2022) 1, pp. 92-123

Persistent link: https://www.econbiz.de/10012872676

Did clickbait crack the code on virality?

Mukherjee, Prithwiraj; Dutta, Souvik; De Bruyn, Arnaud - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 482-502

Persistent link: https://www.econbiz.de/10013199122