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Search: subject:"Positive word of mouth"
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Viral marketing
50
Virales Marketing
50
Consumer behaviour
47
Konsumentenverhalten
46
Beziehungsmarketing
28
Relationship marketing
28
Customer satisfaction
24
Kundenzufriedenheit
23
Dienstleistungsqualität
17
Service quality
17
Brand management
14
Markenführung
14
Positive word of mouth
14
positive word-of-mouth
13
Brand image
12
Markenimage
12
Positive word-of-mouth
12
Confidence
10
Vertrauen
10
positive word of mouth
10
Brand
7
Markenartikel
7
Brand loyalty
6
Social Web
6
Social web
6
Trust
6
Beschwerdemanagement
5
Complaint management
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Arbeitsverhalten
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Arbeitszufriedenheit
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
4
Hospital
4
Job satisfaction
4
Krankenhaus
4
Markentreue
4
Positive Word of Mouth
4
Retail trade
4
Satisfaction
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Undetermined
46
Free
9
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Article
62
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research-article
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English
59
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Mavondo, Felix
5
Dewnarain, Senika
3
Ramkissoon, Haywantee
3
Alhothali, Ghada Talat
2
Athavale, Amod S.
2
Elgammal, Islam
2
Turan, Aygül
2
Abu Bakar bin Abdul Hamid
1
Abubakar, Binta
1
Ahmad, Wasim
1
Akhtar, Muhammad Nadeem
1
Akhtar, Naeem
1
AlOmari, Firas
1
Altun, Ozlem
1
Arnold, Mark J.
1
Arthurs, Jonathan
1
Atulkar, Sunil
1
Bagobiri, Esther
1
Balaji, M. S.
1
Baloch, Ghulam Jan
1
Banahan, Benjamin F., III
1
Banahan, III, Benjamin F.
1
Batool, Shahina
1
Bauer, Brittney C.
1
Bayraktaroğlu, Gül
1
Bentley, John O.
1
Bentley, John P.
1
Blazquez-Resino, Juan Jose
1
Bozaykut-Bük, Tuba
1
Buk, Tuba Bozaykut
1
Buksa, Ivan
1
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1
Bıçakcıoğlu, Nilay
1
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1
Cam Le, Nguyen Thi
1
Cao, Yinyin
1
Carlson, Brad D.
1
Chan, Tommy K. H.
1
Chan, Wilco W. H.
1
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1
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Journal of hospitality marketing & management
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Islamic marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary issues in business economics and finance
1
Corporate reputation review
1
IIMB management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Academic Research in Accounting, Finance and Management Sciences
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Customer Relationship Marketing and Management (IJCRMM)
1
International Journal of Ethics and Systems
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Quality and Service Sciences
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence : IJBEX
1
International journal of business process integration and management : IJBPIM
1
International journal of contemporary hospitality management
1
International journal of economic perspectives : IJEP
1
International journal of intelligent enterprise
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution and logistics management
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal for global business advancement : JGBA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Business Ethics
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of economics & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of managerial psychology
1
Journal of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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ECONIS (ZBW)
53
Other ZBW resources
6
RePEc
3
Showing
41
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41
Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Yoon, Sungjoon
;
Park, Ji Eun
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011929907
Saved in:
42
Examining telegram users' motivations, technical characteristics, trust, attitudes, and
positive
word-of-mouth
: evidence from Iran
Ghorbanzadeh, Davood
;
Saeednia, Hamid Reza
- In:
International journal of electronic marketing and …
9
(
2018
)
4
,
pp. 344-365
Persistent link: https://www.econbiz.de/10011975064
Saved in:
43
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
44
Determining the Effect of Electronic Services Quality on Electronic Satisfaction and
Positive
Word
of
Mouth
(Case Study: Different Branches of Shiraz Mellat Bank Customers
Sanayei, Ali
;
Jokar, Afsaneh
- In:
International Journal of Academic Research in …
3
(
2013
)
4
,
pp. 103-111
quality on electronic satisfaction and
Positive
Word
of
Mouth
among Shiraz Mellat bank customers. For this purpose a …
Persistent link: https://www.econbiz.de/10010727929
Saved in:
45
Antecedents of customer satisfaction and
positive
word
of
mouth
in the internet banking sector
Altun, Ozlem
;
Oney, Bilge
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
2
,
pp. 982-989
Persistent link: https://www.econbiz.de/10012202556
Saved in:
46
The impact of perceived quality of after-sale services on post-purchase evaluation outcomes of passenger automobiles customers in Egypt
Fouad, Heba
;
Kortam, Wael
- In:
International journal of business and emerging markets …
9
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011776070
Saved in:
47
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
48
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
49
Impact of Athlete Role Model on the Behavioural Intentions of the Youth in Egypt
Mohamed, Alaaeldin Hamdy Ahmed
;
Mahmoud, Dina Kamal
; …
- In:
International Journal of Customer Relationship …
7
(
2016
)
4
,
pp. 27-39
to spread
positive
word
of
-
mouth
about the product or the brand and enhances brand loyalty. …
Persistent link: https://www.econbiz.de/10012043755
Saved in:
50
Each can help or hurt : negative and
positive
word
of
mouth
in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
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