Search Results - subject:"Preannouncements"

Innovation potential, insider sales, and IPO performance : how firms can mitigate the negative effect of insider selling

Cao, Zixia; Song, Reo; Sorescu, Alina; Chua, Ansley - In: Journal of marketing 87 (2023) 4, pp. 550-574

Persistent link: https://www.econbiz.de/10014325378

Does the economic value of new product announcements depend upon preannouncement signals? : an empirical test of information asymmetry theories

Mishra, Debi P.; Dalman, M. Deniz - In: The journal of product & brand management 32 (2023) 8, pp. 1157-1172

Persistent link: https://www.econbiz.de/10014485558

Successive product generations : financial implications of industry release rhythm alignment

Bornemann, Torsten; Hattula, Cornelia; Hattula, Stefan - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1174-1191

Persistent link: https://www.econbiz.de/10012386908

Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM

Thorbjørnsen, Helge; Dahlén, Micael; Lange, Fredrik - In: International journal of advertising : the review of … 39 (2020) 3, pp. 433-444

Persistent link: https://www.econbiz.de/10012200493

Opportunistic behaviors in green signaling : when do firms engage in symbolic green product preannouncement?

Truong, Yann; Pinkse, Jonatan - In: International journal of production economics 218 (2019), pp. 287-296

Persistent link: https://www.econbiz.de/10012132822

Information of unusual trading volume

Yin, Yugang; Liu, Yahui - In: Emerging markets finance & trade : a journal of the … 54 (2018) 10/11/12, pp. 2409-2432

Persistent link: https://www.econbiz.de/10012124746

When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry

Talay, M. Berk; Akdeniz, M. Billur; Kirca, Ahmet H. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 513-533

Persistent link: https://www.econbiz.de/10011737461

How rumors and preannouncements foster curiosity toward products

Sääksjärvi, Maria; Gill, Tripat; Hultink, Erik J. - In: European journal of innovation management : EJIM 20 (2017) 3, pp. 350-371

Persistent link: https://www.econbiz.de/10011746203

The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends

Divakaran, Pradeep Kumar Ponnamma - In: Technological forecasting & social change : an … 125 (2017), pp. 245-257

Persistent link: https://www.econbiz.de/10011899720

How rumors and preannouncements foster curiosity toward products

Sääksjärvi, Maria; Gill, Tripat; Hultink, Erik Jan - In: European Journal of Innovation Management 20 (2017) 3, pp. 350-371

preannouncements about these products. Design/methodology/approach Building on the seminal work by Rogers (2003) on the innovation … links rumors to preannouncements, and shows that rumors set expectations that become confirmed or disconfirmed by … preannouncements. The results show that the curiosity evoked by the rumor has a significant impact on purchase intentions toward the …

Persistent link: https://www.econbiz.de/10014721434